Building Revenue Systems with Data, People, and AI — A Conversation with GTM Leader Kirko Papajanis
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Building Revenue Systems with Data, People, and AI — A Conversation with GTM Leader Kirko Papajanis
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In this episode of Driving Growth, Steve Whittington sits down with go-to-market veteran Kirko Papajanis to unpack 25 years of building revenue systems across technology, enterprise sales, and B2B markets. Kirko shares actionable insights on hiring for humility, defining results-based roles, building data-driven GTM motions, and using research-backed ABM strategies to unlock predictable revenue. The conversation also dives into modern AI tools for revenue operations, customer journey audits, and the future of human plus AI sales teams — making this a must-listen for anyone focused on sustainable growth, revenue operations, or GTM leadership.
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