Building Trust With Borrowers: Streetfighter vs. Digital Dreammaker
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Building Trust With Borrowers: Streetfighter vs. Digital Dreammaker
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This story follows Jonathan Fry of My Community Mortgage and Daryl Lionnet of West Capital Lending, two high-producing loan officers whose paths couldn’t be more different — one powered by community, visibility, and relentless networking, and the other by digital funnels, automation, and precision follow-up. Together, they reveal how the next generation of originators is rebuilding trust with borrowers and rewriting the playbook for success in today’s market.
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