In episode 22 of Built By Margin, Laurie Chen interviews Kelly Jedele, the founder of a successful residential cleaning and organizing company based in Austin, Texas, as she discusses her company's growth, the importance of community engagement, and her unique customer acquisition strategies, including the power of word-of-mouth referrals and goodwill advertising.

Tune in to gain insights on building a profitable business while maintaining flexibility and prioritizing family.

TIMESTAMPS

[00:01:19] Starting a business after firing.

[00:07:30] Company cars for business efficiency.

[00:10:41] Biggest risks in business ownership.

[00:12:34] Betting on Yourself.

[00:16:32] Employee recognition and morale.

[00:22:01] Tax strategy for business growth.

[00:25:36] Revenue model and pricing strategy.

[00:32:03] Future growth and strategy.

[00:34:06] Favorite book influences life.

[00:36:45] Dog ownership and rescue.

QUOTES

• "I would say one of the biggest risks is just starting and planning." -Kelly Jedele
• "I truly believe looking at my employees in the eyes and recognizing them in the morning when they're here is important." -Kelly Jedele
• "I am just looking at what I want to do next in my life, like, for what would warm my spirit and speak to my soul." -Kelly Jedele

SOCIAL MEDIA LINKS

Laurie Chen

Instagram: https://www.instagram.com/lauriechencpamba/

Facebook: https://www.facebook.com/lauriechencpamba

LinkedIn: https://www.linkedin.com/in/lauriechen/

Kelly Jedele

Instagram:https://www.instagram.com/kellyjedele/

LinkedIn:https://www.linkedin.com/in/kellyjedele/

WEBSITES

Built By Margin: https://www.builtbymargin.com/