Building a Demand Generation Map: How to Align Marketing, Sales, and Growth
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Building a Demand Generation Map: How to Align Marketing, Sales, and Growth
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In this episode of Driving Growth, host Steve Whittington breaks down the power of a demand generation map and why every B2B company needs one. He explains how mapping your customer journey helps you create, capture, and nurture demand more efficiently while aligning marketing and sales into a single system. From understanding your buyers and reducing leaks in your funnel to tracking the right metrics and shortening deal velocity, Steve shows how a demand generation map becomes the GPS for predictable revenue growth.
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