Grassroots activism is at the heart of justice movements, but animal advocacy has undergone significant changes in recent years. The grassroots has dried up and resources and energy has shifted. Laila Kassam has dedicated the past decade to researching social justice movements and analyzing their effectiveness. She will share her insights and practical strategies for implementing a healthy movement ecosystem in our latest episode.

Laila is a Founder and Director of Project Phoenix, cultivating a national network of organizations and individuals working toward shared goals for animal freedom. Laila is a Co-Founder and former Director of Animal Think Tank where she served for six years. She is co-editor of the book ‘Rethinking Food and Agriculture: New Ways Forward’ which envisions a truly just and sustainable food system. She is on the Advisory Board of Animal Advocacy Careers and The Empathy Project and a mentor for Kickstarting for Good. Laila has been involved in social change for most of her career having previously worked in international development for 15 years. She has a PhD in Development Economics (SOAS) and an MSc in Development Management (LSE).

Resources:

• Project Phoenix Website: https://www.project-phoenix.org.uk/
• Substack Post: Have we lost our nerve as a movement?: https://projectphoenixuk.substack.com/p/have-we-lost-our-nerve-as-a-movement
• Animal Freedom Network: https://www.animalfreedom.org.uk/
• Substack post on the first phase of the RSPCA campaign last year: https://projectphoenixuk.substack.com/p/for-charlie-a-unified-campaign-to

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