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Building a Movement: Culture, Confidence, & the Story Behind Viva La Bonita

Building a Movement: Culture, Confidence, & the Story Behind Viva La Bonita

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In this special episode, we sit down with the founder of Viva La Bonita, Rachel Gomez (@iam.rachelg) — the trailblazing lifestyle brand rooted in self-empowerment, culture, and confidence. From humble beginnings to leading a movement that celebrates the strength and beauty of the Latina community, she shares her journey of building a brand with heart, purpose, and unapologetic authenticity. Follow @vivalabonita on all platforms and shop https://vivalabonita.com/ !

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