Expansion Season is the time for launches, visibility, and forward momentum, but it doesn’t have to mean pushing yourself to exhaustion. In this episode of Built to Flow, I break down what Expansion really is (and isn’t), the signs you’re in it, and the core areas to focus on so growth feels aligned instead of overwhelming. You’ll hear practical examples of what Expansion looks like in different types of businesses and learn how to find the sweet spot where growth feels energizing and sustainable.

Loved the episode? Have a question? Text me here!

FREE RESOURCES & LET'S CONNECT
Grab the free Business Clarity Kit → heathercrabtree.com

Are you a strategist, coach, or guide who helps others grow?
Explore certification inside the Built to Flow Lab → builttoflow.com

Instagram → @heatherbusinesscoach

LinkedIn → @heathercrabtree

What if your business had a roadmap that actually flexed with your life—instead of forcing you into someone else’s plan?

In this final episode of the Foundations Series of Built to Flow, Heather Crabtree shows you how to bring everything together with your Flow Map: a living, season-aligned roadmap that helps you set priorities, make decisions, and move forward without burning out.

You’ll learn how to apply the ALIGN Method—Assess, Locate, Imagine, Ground, Navigate—to create a Flow Map that reflects your capacity, your values, and your current season of business. Heather also shares a real-life example of how a consultant simplified their offers, reclaimed their energy, and built a business that feels good again by using this exact process.

By the end of this episode, you’ll see why a Flow Map isn’t about rigid planning—it’s about building a business that flows with you through every season of life.

IMPACT NOTES

What a Flow Map is—and why it’s different from a rigid 90-day plan.

How to apply the five ALIGN steps (Assess, Locate, Imagine, Ground, Navigate) to create your Flow Map.

A practical example of how a consultant used a Flow Map to simplify, realign, and reclaim energy.

Why a Flow Map leads to rhythm, sustainability, and clarity in business growth.

Loved the episode? Have a question? Text me here!

FREE RESOURCES & LET'S CONNECT
Grab the free Business Clarity Kit → heathercrabtree.com

Are you a strategist, coach, or guide who helps others grow?
Explore certification inside the Built to Flow Lab → builttoflow.com

Instagram → @heatherbusinesscoach

LinkedIn → @heathercrabtree

Have you ever set big goals for your business—only to feel stuck on what to actually do next? That gap between clarity and action is where most entrepreneurs get lost.

In this fifth episode of the Foundations Series of Built to Flow, Heather Crabtree introduces the ALIGN Method, a five-step process that transforms clarity into aligned, sustainable action. You’ll learn how to Assess your current reality, Locate your season, Imagine your future, Ground your focus, and Navigate your Flow Map.

This method isn’t about doing more—it’s about moving forward in rhythm with your capacity, your values, and your season of business. Heather also shares how the ALIGN Method serves both entrepreneurs who need focus and strategists, coaches, and consultants guiding clients through growth.

By the end of this episode, you’ll know exactly how to stop guessing, stop forcing, and start building a business that actually flows.

IMPACT NOTES

• The five steps of the ALIGN Method explained: Assess, Locate, Imagine, Ground, Navigate.
• Why most entrepreneurs burn out by skipping the early steps—and how this method prevents it.
• How the ALIGN Method works as a repeatable rhythm for both entrepreneurs and strategists.

Loved the episode? Have a question? Text me here!

FREE RESOURCES & LET'S CONNECT
Grab the free Business Clarity Kit → heathercrabtree.com

Are you a strategist, coach, or guide who helps others grow?
Explore certification inside the Built to Flow Lab → builttoflow.com

Instagram → @heatherbusinesscoach

LinkedIn → @heathercrabtree