acasa helps people run a shared home without the usual friction. It started as a simple way for housemates to track and split rent, bills, and groceries, then added payments and utility setup so households could manage recurring bills in one place.

When Nick Katz tried to sell acasa on his own, the downside wasn't just a slow process. It created a setup where buyers had the leverage: they could keep asking for information, keep "exploring," and never commit to an LOI.

Nick Telson-Sillett and his co-founder built what you could call "OpenTable for bars and nightclubs" in the UK.

Instead of chasing the US (the move most founders are told to make), they went big fish, small pond: dominate their home market first. That focus helped them build DesignMyNight into a business that sold for more than $40M.

In this episode of Built to Sell Radio, Nick shares what happened, so you discover how to:

• Turn one clear customer frustration into a business idea you can explain fast

• Choose focus over hype when everyone tells you to chase the biggest market

• Set a "financial freedom" number and use it to make cleaner decisions

• Run a sale process without tipping off competitors too early

• Negotiate an earn-out tied to revenue so the targets stay in your control

• Plan for the morning after the deal, when your identity gets reset

The fastest way to make a service company unsellable is building it around a personal brand.

When clients hire you—because of your reputation, your name, and your specific expertise—you haven't built a business; you've built a high-paying job.

And as Gavin Bell realized, you can't sell a reputation.

Gavin was known as the "Facebook Ads Guy" in the UK. He was making good money, but he knew that to build a sellable asset, he had to fire himself as the face of the company.

He rebranded his firm from "Gavin Bell" to "Yatter," productized his service, and systematically removed himself from sales and delivery.

The result? He sold Yatter to a larger agency, Velstar, in a deal that closed just one minute before a major tax deadline.

In this episode of Built to Sell Radio, Gavin breaks down exactly how he made the switch.