Welcome back to The Entrepreneur’s Journey. In this episode, Jason Gabrieli sits down with Michael Roth, Managing Partner of V&R Capital, to explore how business owners can thoughtfully prepare for one of the biggest financial decisions of their lives—selling their business. From his personal journey through entrepreneurship and tragedy to founding a firm focused on family-owned businesses, Michael shares the unique challenges and critical steps involved in planning a sale. Whether you're retiring, or just want to ensure your legacy, this episode offers valuable direction.

Tune into this episode to also learn:

• Why building a business “to sell” benefits you—even if you never sell.
• The major pitfalls business owners face when preparing for a transition.
• What private equity and family offices really mean for sellers.
• How VNR Capital invests alongside their clients to align long-term success.

What we discussed

[00:01:00] Jason introduces Michael Roth and the mission of V&R Capital.

[00:02:15] Why V&R focuses on family-owned businesses and their unique needs.

[00:03:29] Michael’s career journey from Anheuser-Busch to tech entrepreneur.

[00:05:09] How personal tragedy shaped his transition into business advisory.

[00:07:33] Founding V&R Capital with a mission to support underserved founders.

[00:09:31] The mindset shift: building a company for market value, not just personal preference.

[00:11:09] How early market feedback creates smarter business decisions.

[00:12:41] The truth about valuations—and why they often fall short.

[00:14:20] Why V&R invests their own capital alongside clients.

[00:16:11] Understanding private equity and family office dynamics.

[00:17:37] Common missteps in scaling or prepping a business for sale.

[00:19:25] The urgency of early planning—why 5 years from retirement means action today.

[00:21:02] How a good sale can benefit both your team and your legacy.

[00:23:25] Picking the right advisors for a once-in-a-lifetime event.

[00:24:43] What sellers often do next—and why many get back into business.

3 Things To Remember

1. A business built to sell is often a better-run business—even if you never plan to sell it.
2. Engaging a trusted advisor early gives you time to plan intentionally, not reactively.
3. Understanding your buyer’s perspective helps you make smarter growth and exit decisions.

Useful Links

Connect with Jason Gabrieli: https://www.linkedin.com/in/jasongabrieli

Like what you’ve heard…

Learn more about HFM HERE

Schedule time to speak with us HERE