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  • Business, Banter & Better Marketing - Episode 2 : The G.R.O.W Marketing Framework

    Business, Banter & Better Marketing - Episode 2 : The G.R.O.W Marketing Framework
    Dec 8 2025

    In this episode, Ralph explores why the classic AIDA funnel doesn’t reflect how real B2B decisions are made. He introduces the G.R.O.W. framework, a buyer journey built on curiosity, empathy, trust, and long-term partnership. Because in B2B, the sale isn’t the end… it’s only the beginning.

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    5 min