April Mora shared her remarkable journey, from launching a financial literacy mission in 2007 to help individuals and business owners understand money, to shifting toward health and wellness after witnessing aging family members struggle with chronic wounds and limited continuity of care. She explained how Wound Menders MD addresses a growing but underserved problem; millions of seniors nationwide suffer from chronic wounds, yet many lack access to consistent, high-quality wound care, often relying on urgent care visits or untrained family members. April described how their mobile wound care clinic brings specialized care directly to patients’ homes, assisted living centers, and communities, offering services from traditional wound care to advanced stem-cell patches that are Medicare-reimbursed and can speed healing by up to 62%. She highlighted major challenges such as lack of awareness, limited mobility among seniors, and the burden placed on families, especially when wounds worsen due to delayed treatment. April also explained the importance of partnering with home care agencies, home health companies, and assisted living centers to provide proactive care that prevents wounds from progressing to more serious stages. She discussed insurance coverage, how Medicare Parts A and B impact wound care options, and the growing need to serve not only seniors but also diabetics, surgical patients, and veterans. As we concluded, April offered her biggest business lesson: success requires a strong team. Instead of trying to fix your weaknesses, she advises doubling down on your strengths and surrounding yourself with people whose strengths complement your own. Her mission, and that of Wound Menders MD, is clear, to educate, empower, and deliver accessible, high-quality wound care that truly improves lives.

Despite a successful career in tech and healthcare, it was Brian's own family’s difficult experiences with inconsistent caregiving that ultimately redirected him toward home care. This personal connection fuels his mission today: to raise the standards of reliability, caregiver training, and compassion for families who need support the most.

Brian explained that families typically reach out when they are overwhelmed or burned out, especially when caring for a loved one with dementia. While some people start with private caregivers, he shared how that route often leads to challenges such as last-minute cancellations, lack of backup support, and no liability protections. Agencies like ComForCare, by contrast, offer fully vetted caregivers, strong training programs, and the peace of mind that comes from backup coverage, workers’ compensation insurance, and ongoing oversight.

Brian also highlighted ComForCare’s standout differentiators. Their nationally recognized DementiaWise program, endorsed by the Alzheimer’s Association, equips caregivers to support clients through all stages of dementia with confidence and empathy. He also discussed the advantage of being part of more than 260 ComForCare offices across the U.S. and Canada, which allows his team to tap into shared best practices and nationwide expertise provided by the corporate. Additionally, his East Bay office is fully vendorized with the VA, a status no longer available to new agencies, enabling them to guide veterans through the benefits process and provide specialized support.

On the business side, Brian shared two pieces of advice for entrepreneurs: pursue work you are passionate about, and surround yourself with a strong team you trust. Home care, like many service-driven businesses, demands long hours and emotional investment, and passion is what sustains you through the tough days. He also emphasized the importance of listening to clients first and offering guidance based solely on their needs, not on selling a service.

You can reach ComForCare East Bay at 510-538-2273 or visit comforcare.com/alameda to learn more.

Melissa shares her 25+ years in recruiting and business development. She describes how ZRG Partners (a global talent advisory with a deep interim/fractional bench) steps in when stakes are high, say IPO prep, leadership turnover, audits/compliance, transaction readiness, and rapid scale. She touched upon uncertainty in the market, the cost of a wrong hire, and why speed, precision and culture fit matter. Typical process is to listen, assess, tailor a mix of interim, fractional, embedded recruiting, or exec search and deploy vetted consultants (often within a day). Tech/AI help, but relationships, trust, and ongoing partnership do the real heavy lifting. Melissa’s advice to leaders is to invest in relationships and stay flexible.