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We’re living through a trust crisis.
Audiences recognize even the best hidden pitch from a mile away, customers tune out, and “ethical marketing” has become a buzzword hiding high-pressure sales tactics.

So what is ethical persuasion — and does it influence without manipulation?

In this episode of The Business Growth Architect Show: Founders of the Future, I sit down with Patrick van der Burght, founder of Ethical Persuasion Training & Consulting, to pull back the curtain on what truly makes persuasion ethical. A touchy subject for me as I believe the term has been misused so many times. But, I had to know what it means and how to use it the right way.

Patrick shares the 3-question test that tells you whether your message builds trust or breaks it. He also gives us the science behind how your audience’s brain functions before they get to a “yes.”

It’s a struggle to use persuasion methods when selling without feeling pushy. Today’s conversation will shift how you think about influence, psychology, and integrity when it comes to selling in your business.

🎯 Watch now and discover how to turn persuasion into a partnership with your client and get your customers who say yes because they want to, not because they feel pressured.

🔗 Learn more about Patrick and his work: ethicalpersuasion.com.au
🚀 Follow me for more conversations that mix strategy, psychology, and real growth insights.

Other Resources Mentioned: Website | LinkedIn | Instagram | Podcast

FREE Give-Away: Downloadable e-book (no email required, just download), and/or 7-day Influence Challenge: https://ethicalpersuasion.com.au/free-influence-persuasion/

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What happens when life strips away everything — your home, your art, your sense of self?

In this episode of The Business Growth Architect Show: Founders of the Future, I speak with Christopher Wesley, a storyteller and transformation coach who lost everything in the Altadena fire. But instead of letting tragedy define him, he used it to rebuild his identity and purpose from the ground up.

If you have had an event where you felt as if your world was falling apart, this conversation will give you ideas to reframe what “loss” really means—and how to find freedom in what’s left. Christopher shares his storytelling blueprint and how he is transforming this catastrophe into his future opportunity.

👉 Learn more about Christopher’s work: https://www.christopherjwesley.com/
🎧 Watch now and rediscover what real resilience feels like.
➡️ Subscribe for more conversations with visionary thinkers redefining success, growth, and leadership.
💬 Share this episode with someone who’s ready to turn their breakdown into a breakthrough.

Other Resources Mentioned: LinkedIn | Instagram

_____________________
We appreciate you, thank you for listening. Let us know in the comments what resonated in this episode, we want to hear from you.

Leave a comment, like, share with one person who needs to hear the message our guest shared.

Take our QUIZ and find out what your talent is worth in this market: What's Your Talent Worth (http://WhatsYourTalentWorth.com)

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We’re mastering business, money, and personal growth — but why does business success often mean that high-achievers feel empty in love?

We live in a world that glorifies hustle and independence. Myself included, many of us believe there is a reward for doing everything on our own. Meet Suzanne Raja, co-founder of WarriorSage, who looks at what happens when success comes at the cost of our connection to ourselves and our partner and family.

In this episode of the Business Growth Architect Show: Founders of the Future, Suzanne explores what it means to be powerful and feminine — to lead without losing softness, to love without surrendering yourself, and to rediscover the intimacy that gets buried under achievement.

On whether or not you or your partner is the more successful one, success often means friction in our relationships. This conversation will open your eyes to what’s really missing.

👉 Learn more about Suzanne’s work: https://warriorsage.com
➡ ️ Subscribe for more raw, thought-provoking conversations that challenge how we define success, love, and leadership.

Other Resources Mentioned:
Suzanne Raja: LinkedIn | YouTube | Instagram

_____________________
We appreciate you, thank you for listening. Let us know in the comments what resonated in this episode, we want to hear from you.

Leave a comment, like, share with one person who needs to hear the message our guest shared.

Take our QUIZ and find out what your talent is worth in this market: What's Your Talent Worth (http://WhatsYourTalentWorth.com)

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Check us out on Tik Tok:
Work With Us