Welcome to a new episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss tackle the controversial topic of 'shadow standards' in the workplace. They explore the ethics and implications of employees outsourcing their own jobs to other workers, often in other countries, without their employers' knowledge. The discussion touches on the legal, ethical, and practical ramifications of this growing trend and offers insights into how both employees and employers can navigate this complex landscape.

Highlights:

"Employees are outsourcing their jobs, effectively becoming mini-agencies themselves."

"Is it deceptive if you wouldn’t proudly announce what you’re doing?"

"Good employers will always support efficiency and innovative ideas."

"Outsourcing your job without transparency is setting yourself up for liability."

Timestamps:

00:00 - Introduction

01:12 - The Great Resignation and Quiet Quitting

02:49 - Ethical Dilemma: Outsourcing Personal Jobs

05:30 - Employer Perspective on Shadow Standards

08:49 - Legal and Security Implications

12:19 - Hypocrisy and Exploitation in Shadow Work

14:41 - Building a Team Ethically and Transparently

18:35 - Crucial Policies and Handbook Updates

20:31 - Encouraging Transparent Efficiency

23:02 - The Problem with Shadow Work

24:37 - The Value of High-Level Employees

30:55 - Conclusion and Takeaways

CONNECT

• Ask Roland a question HERE.

RESOURCES:

• 7 Steps to Scalable workbook

• Get my book, Zero Down, FREE

To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/

Connect with me on social:

🎵 TikTok:

/ rolandfrasier

📸 Instagram:

Welcome to a new episode of Business Lunch! This episode is a deep dive into how unconventional thinking and strategic agility can transform business challenges into powerful growth opportunities. With a focus on creative deal-making, innovative funding strategies, and the art of leveraging constraints, this episode provides listeners with actionable insights and inspiration to rethink their approach to business. Perfect for entrepreneurs at any stage, this conversation illuminates the path to unlocking the potential within your business, revealing the blueprint for achieving breakthrough success and sustainable growth.

Highlights:

"The most promising opportunities often start as average propositions that require work to uncover their true value.""Tailored expertise can open up new opportunities in deal-making, transforming constraints into strategic advantages.""Creative solutions often outshine straightforward financial injections, paving the way for long-term success and growth."

Timestamps:

00:29 - "Behind-the-Scenes Business"

01:27 - "Innovative Deal Structuring"

04:22 - "Exploring Funding Options"

06:18 - "Uncovering Value in Opportunities"

08:16 - "Addressing Key Growth Bottlenecks"

10:44 - "Expertise in Eliminating Constraints"

11:14 - "Funding Through Sales Innovation"

14:08 - "Inventory Challenges in E-Commerce"

19:22 - "The Power of Creative Solutions"

24:43 - "Speculating Future Growth"

Mentioned in this episode:

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Join me for a lively conversation with Ryan Deiss as we unravel the mysteries of influencer marketing. Explore the world of micro-influencers and mega-stars, and discover which path leads to greater marketing success. From the power of niche audiences to the pitfalls of chasing fame, get ready for practical insights and expert advice to level up your influencer game. Tune in for a discussion filled with tips and real-world experiences to guide you through your journey!

Highlights:

"There's a point where somebody crosses over from influencer to celebrity. You're paying more for reach and giving up actual influence."

"As your brand gets bigger, you've got no choice but to go there. It's why big brands do Super Bowl ads—they need the reach."

"An authentic endorsement goes a long way. If the influencer genuinely uses and likes your product, it resonates with their audience."

Timestamps:

01:00 - AMA’s Study on Influencer Marketing ROI

02:22 - Targeting Micro-Influencers for Specific Products

04:44 - Balancing Reach vs. Relevance in Influencer Selection

06:06 - Niche Audiences and Higher ROI

07:31 - Calculating (ROAS) for Influencer Campaigns

08:58 - Famous Celebrities vs. Influencers

10:24 - Maximizing ROI with Newsletter Advertising

11:51 - The Trade-off Between Fame and Influence

13:12 - Multi-Touch Campaigns and Long-Term Influencer Partnerships

14:40 - Direct Outreach vs. Using Influencer Agencies

CONNECT

• Ask Roland a question HERE.

RESOURCES:

• 7 Steps to Scalable workbook

• Get my book, Zero Down, FREE

To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/

Connect with me on social:

🎵 TikTok:

/ rolandfrasier

📸 Instagram: