Page de couverture de CM.com and the importance of personalisation for small to medium businesses in today's market

CM.com and the importance of personalisation for small to medium businesses in today's market

CM.com and the importance of personalisation for small to medium businesses in today's market

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In this episode, I speak to James Bayhack, Director - Sub Saharan Africa at CM.com, about the importance of personalisation for small to medium businesses in today's market, how the world has changed over the last three years with a lot of information overload and many businesses competing for customers and how this has driven small to medium businesses stand out and engage with customers in a more effective way.




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