In this episode of CMOs Unscripted, host Lisa Martin sits down with Evanna Kearins, CMO International at UiPath, for a candid conversation on the complexities of global marketing. Evanna shares how her team is navigating the nuances of EMEA and APJ markets - from cultural and linguistic differences to regulatory hurdles - while scaling integrated campaigns and embracing AI-powered agility. With deep experience across the marketing mix and a journalistic eye for storytelling, Evanna reveals how strategic alignment, personalization, and automation are reshaping the role of international CMOs.

Key Takeaways:

• Localization at Scale: Evanna breaks down how UiPath tailors global campaigns to local markets, ensuring relevance through translation, tone, and cultural nuance.

• Sales-Marketing Alignment: From CRO to country manager, marketing earns its seat at the table by delivering measurable value and consistent communication.

• AI-Driven Demand Gen: UiPath’s AI agent handles first-touch conversations, integrates with Salesforce, and frees up BDRs to focus on deeper engagement - cutting campaign setup time from months to weeks.

• From MQLs to MQAs: Evanna explains why traditional lead metrics are outdated, and how account-based engagement is driving more meaningful pipeline impact.

• Agile Campaigns in Action: With a flexible framework and budget, UiPath pivots quickly to support emerging trends and field requests - without losing strategic focus.

Whether you're leading global teams or scaling your first international campaign, this episode delivers actionable insights and bold strategies to help you thrive in today’s AI-infused marketing landscape. Watch now on YouTube and subscribe for biweekly conversations with top industry leaders.

In this episode of CMOs Unscripted, Lisa Martin sits down with “JJ”, Jennifer Johnson, the powerhouse CMO of CrowdStrike, to explore how AI is reshaping marketing strategy, execution, and team culture. JJ shares how her roots in product marketing shaped her leadership style, and how CrowdStrike is leveraging generative and agentic AI to accelerate content creation, personalize customer journeys, and drive pipeline velocity.

From building an iconic cybersecurity brand to pioneering AI adoption across the organization, JJ offers bold insights into what it takes to lead marketing in a high-growth, innovation-driven company. Whether you're a seasoned CMO or an aspiring marketing leader, this episode is packed with actionable takeaways on embracing AI, fostering intellectual curiosity, and scaling impact.

Key Takeaways:

• AI Acceleration: CrowdStrike is using AI to dramatically speed up execution, reducing months of work to weeks across digital initiatives.

• Personalization at Scale: Agentic AI is enabling real-time, tailored customer experiences that improve engagement and pipeline conversion.

• Evolving Marketing Roles: Prompt engineering and AI fluency are becoming essential skills for modern marketers.

• Strategic Impact: AI is helping CrowdStrike optimize spend, improve decision-making, and strengthen sales-marketing alignment.

• Innovation Mindset: JJ emphasizes that marketing teams must embed innovation into how they work - not just what they promote.

No matter where you are in your marketing journey, this episode delivers valuable insights and real-world strategies you can put into action. Don’t miss out, watch now on YouTube and subscribe for biweekly conversations with top industry leaders.

In this episode of CMOs Unscripted, host Lisa Martin welcomes Denise Persson, CMO of Snowflake, to discuss how AI is transforming the marketing function. Denise shares how her team has moved from experimentation to measurable impact, driving efficiencies across content creation, SDR enablement, and pipeline forecasting. With nearly 30 years in tech marketing, Denise offers bold insights into the future of hyper-personalization, trust, and the evolving role of marketers in an AI-first world.

Key Takeaways:

• AI-Powered Efficiency: Snowflake has seen up to 80% time savings in content prep and 60% gains in SDR workflows, transforming productivity across the org.

• Hyper-Personalization at Scale: AI enables marketers to deliver contextually relevant offers at the right time, improving both B2B and consumer experiences.

• Real-Time Pipeline Optimization: Predictive models help Snowflake forecast pipeline health across territories and reallocate resources before gaps emerge.

• Building a Culture of Innovation: The Marketing AI Council drives strategic experimentation and cross-functional education, ensuring Snowflake stays ahead of the curve.

• Trust as a Competitive Advantage: Transparency in data usage is key to earning customer trust and driving responsible AI adoption.

No matter where you are in your marketing journey, this episode delivers valuable insights and real-world strategies you can put into action. Don’t miss out, watch now on YouTube and subscribe for biweekly conversations with top industry leaders.