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CPO PLAYBOOK with Felicia Shakiba

CPO PLAYBOOK with Felicia Shakiba

Auteur(s): WRKdefined Podcast Network
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À propos de cet audio

 CPO PLAYBOOK isn’t your typical business podcast. Hosted by Felicia Shakiba—Korn Ferry executive coach and fixer of high-stakes people problems—we tackle the stuff that keeps founders, investors, and execs up at night. From leadership blind spots to messy M&As, scaling headaches to culture chaos—we don’t just talk about business, we solve it. Guests? Think PepsiCo, SoftBank, Harvard, Reddit, Valentino, Adidas, Stanford, and MCM Capital—aka the folks shaping global markets and billion-dollar bets. If you like your insights bold, your leadership sharper, and your strategy with a side of “why didn’t anyone tell me this sooner?”—hit subscribe. This is your competitive edge, one episode at a time.417554 Développement commercial et entrepreneuriat Entrepreneurship Gestion et leadership Économie
Épisodes
  • 91 From Athlete to Investor: How to Build Wealth & Scales Startups

    91 From Athlete to Investor: How to Build Wealth & Scales Startups
    Dec 9 2025
    Can financial education turn athletes into powerful investors? In this episode of CPO PLAYBOOK, Danny Cortenraede shares his journey from entrepreneur to investor and mentor, helping athletes and early-stage startups build long-term wealth. Drawing from his background scaling multiple companies, Danny now leads initiatives that teach athletes how to make smart investment decisions, build their financial literacy, and take control of their legacy beyond the field. We explore how his work at LEAD is shaping a new generation of athlete-entrepreneurs—through hands-on learning, mentorship, and real-world exposure to capital strategy. You’ll learn: • Why 80% of startups fail—and how to avoid it • How athletes can transition from endorsements to equity • What startup founders should know about scaling to Series A • Why real estate is a powerful entry point for investing • How LEAD is building an ecosystem of athlete-driven innovation Chapters 00:00 Introduction to Danny Cortenraede 01:16 Danny's Entrepreneurial Journey 04:28 Transitioning to Investment and Education 10:00 The Importance of Financial Literacy for Athletes 19:36 Building the Athlete Council and Educational Initiatives 26:51 Success Stories and Impact of Education 31:33 Changing Perspectives on Investment Among Athletes 34:14 Mindset for Lasting Legacy Whether you’re a founder, investor, or someone looking to build lasting value, this episode is packed with strategy, insight, and inspiration. — Subscribe to CPO PLAYBOOK for more conversations at the intersection of leadership, innovation, and capital strategy: https://www.cpoplaybook.com/newsletter Need support scaling leadership or culture? Let’s talk: https://www.cpoplaybook.com/contact-us
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    36 min
  • 90 What Makes a Great CEO in Healthcare Entrepreneurship Today?

    90 What Makes a Great CEO in Healthcare Entrepreneurship Today?
    Dec 2 2025
    How do you take a healthcare innovation from lab to market—without losing your shot at impact? In this episode of CPO PLAYBOOK, Sasha Schrode, CEO of FEMSelect, shares her founder journey from licensing IP out of the University of Pennsylvania to raising venture capital, securing FDA approval, and selling her first company. Now leading FEMSelect, Sasha reveals the hard-won lessons from navigating regulatory hurdles, reimbursement pathways, and clinical validation. She also explains how a personal cancer diagnosis in her 30s reshaped her purpose—and why falling in love with the problem, not the solution, is what separates great CEOs from the rest. You’ll learn: • Why less than 1% of healthcare innovation reaches patients • The 3 filters every founder must apply before building a company • How to test product-market fit with real clinicians • How to think like an investor—and what VCs get wrong • Why the most successful CEOs start as learners Chapters 00:00 The Journey from Diagnosis to Innovation 13:18 Understanding Market Viability and Clinical Need 22:43 The Iteration Process in Med Tech 24:20 Insights on Raising Capital and Exiting 27:24 Common Mistakes in Commercialization 32:00 First Steps for Aspiring Innovators This is your masterclass on building medtech with purpose, discipline, and market-ready strategy. — Subscribe to CPO PLAYBOOK for more conversations at the intersection of leadership, innovation, and capital strategy: https://www.cpoplaybook.com/newsletter Need support scaling leadership or culture? Let’s talk: https://www.cpoplaybook.com/contact-us
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    34 min
  • 89 Leadership Training: Unlocking Explosive Business Growth Through Culture and Performance

    89 Leadership Training: Unlocking Explosive Business Growth Through Culture and Performance
    Nov 25 2025
    What happens when you bet on people instead of acquisitions? In this insightful episode of CPO PLAYBOOK, Pia Ostos, EVP and Chief Performance Officer at Inmar Intelligence, shares how prioritizing leadership training fueled explosive business growth and transformed company culture. By investing in leadership development and embedding clear leadership standards into performance reviews, she redefined HR from a cost center to a powerful business performance accelerator. Through a culture of accountability and a commitment to experimentation, Pia’s approach drove sustained growth without relying on acquisitions. You’ll discover the six key leadership behaviors that inspire innovation and accountability, why leadership investment is critical to shifting culture from the top down, and how measurable leadership development strategies translate into real revenue impacts. Tune in to gain a blueprint for transforming leadership and culture into your organization’s strongest competitive advantage, especially in fast-paced, high-stakes business environments. Join the conversation to learn how leadership, culture, and performance intertwine to drive outstanding business results. Chapters: 00:00 Transforming Leadership into a Growth Engine 06:31 Establishing Centers of Excellence 16:08 Innovating for Sustainable Growth 24:18 Building a Culture of Experimentation 26:02 Setting Core Leadership Standards 30:40 Measuring and Rewarding Leadership Behaviors 35:06 Leadership Development as a Growth Strategy 39:26 Advice for Building a High-Performing Culture — Subscribe to CPO PLAYBOOK for more conversations at the intersection of leadership, innovation, and capital strategy: https://www.cpoplaybook.com/newsletter Need support scaling leadership or culture? Let’s talk: https://www.cpoplaybook.com/contact-us
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    36 min
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