I used to think sales was a dirty word, especially when it came to selling myself and my services. I know I'm not alone in this, which is why I am excited about this episode with Aleasha Bahr who shares everything you need to know about sales.

We're all in sales - whether you're selling yourself to an employer in an audition or job interview or pitching your idea to a network or for financing or trying to get your boss or team to buy into your idea.

Aleasha is a woman in a male-dominated industry who is calling out the common lies in sales - primarily, that sales is a one-size-fits-all proposition and that you have to do things that feel “weird” or "yucky" and out of alignment to close the deal.

Aleasha says embrace the Black Sheep Sales Method instead:

• Find your tribe and thrive (because if it's a fit, it's a fact)
• Ask yourself: what are better questions I could be asking?
• Put yourselves in your customer's shoes (empathy)
• Focus on what makes your customer's life better/easier
• Customize your pitch to motivate your customer
• Prioritize building relationships and you naturally sell yourself
• Try different approaches to see what works best for you
• Be mindful of reputation management

Try this action step: I am going to innovate my approach to pitching myself by innovating my approach to ______ (fill in the blank). Aleasha explains how around 25 minutes into the episode.

Learn How to Sell Like a Natural via Aleasha's Sales is NOT a Dirty Word podcast + so much more on Aleasha's website including how you can work with her.

Listen to Aleasha and me discuss How to Stand Out in a Saturated World.

Creativity is the ability to create, produce, or develop original work theories, techniques, thoughts and ways of seeing. You are creative, whether you tap into it or not, and you take your creativity wherever you go, and I think it's often overlooked how valuable creativity is as a transferable skill: the abilities you take from job to job.

Here to discuss is BAFTA-nominated television director, Ed Bazalgette, who exemplifies creativity as a transferable skill, having first found success as a musician, then editor, and now director and producer. I first met Ed when he was the lead guitarist for The Vapors, supporting their global hit, Turning Japanese, and I've been a super fan ever since. Please do yourself a favor and check out the power-pop majesty of their full albums, New Clear Days and Magnets.

Ed's directing credits include Dr. Who, Poldark, The Last Kingdom: Seven Kings Must Die, and The Witcher.

Ed opened my eyes in so many ways:

• stay humble
• there's room for more than one person's creativity on a project
• creating an environment that fosters sharing creative ideas serves the project
• leadership, communications and soft skills are essential
• never stop learning and questioning what's in service of the story
• combine a let's try it! mentality with discipline
• the ripple effect of creativity as a transferable skill because the more you put out there, the more everybody working with you takes with them to the next thing they do

Ed's currently in post-production on Marie Antoinette for PBS.

For more on creativity, listen to Maria Brito discuss how Creativity Rules the World.

For more on breaking into directing, listen to Mike Simon discuss Directing Talent.

If you want to know how to build a sustainable and successful career, then look no further because this episode of Camera Ready & Abel delivers a masterclass from 2 titans of the unscripted television world, Roni Selig and Marcie Mulé.

Roni is a multi-Emmy-winning producer whose credits span from GMA to CNN most recently launched a new digital platform for The Bill & Melinda Gates Foundation and executive produced The Call to Unite, a 24-hour global livestream event, hosted by Tim Shriver in response to the COVID 19 pandemic.

Marcie is a two-time Emmy-winning producer for the Bravo series Kathy Griffin: My Life on the D-List and the former co-founder of Picture This Television, a full -service production company that created programming for Bravo, Lifetime, TLC, Food Network, MTV and PBS.

Now Roni and Marcie have joined forces to create RonMar Studios Inc, producing innovative unscripted content from long form documentaries and reality programs to digital fundraisers, live streams including and musical performances. These legends dive into the role their rugged, resourceful, and resilient work ethic played in growing and sustaining a successful career.

Learn more about RonMar Studios Inc. by visiting their website at www.ronmarstudios.com and check out their impressive body of work.