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Can you opt out of AI search without losing visibility?

In this episode of Found in AI, Cassie breaks down two recent Google updates that quietly confirm where search is headed — and why publishers and brands now face a real tradeoff between control and visibility.

She unpacks what Google actually means when it says sites may be able to opt out of generative search features, how Google-Extended fits into the picture, and why opting out of AI-powered experiences isn’t a neutral decision if discovery and demand matter to your business.

In this episode, you’ll learn:

• What Google is really signaling about the future of AI Overviews and generative search
• How Google-Extended works — and what it does and doesn’t affect
• Why opting out of generative search can reduce visibility, even if rankings stay intact
• How conversational follow-ups are reshaping the old SEO mental model
• Why being useful across a conversation now matters more than ranking for a single query
• What brands should consider before deciding whether to opt out — or lean in

If you’re a marketer, content strategist, or founder trying to understand how AI-powered search impacts visibility, authority, and discovery — and whether opting out is worth the risk — this episode will help you think through the tradeoffs clearly and strategically.

Let’s connect:

LinkedIn → Cassie Clark | Content Strategist
Website → cassieclarkmarketing.com

P.S. Is your brand losing its "Answer Authority"?

Most series A/B and enterprise brands are being "nudged" out of AI search results because of entity gaps and "stale" content. I am opening 3 specialized audit slots for February 2026 to help you reclaim your Share of Voice using the FSA Framework (Freshness, Structure, Authority).

Request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/