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The cement industry is at a crossroads. As global construction demands soar, so do the sector’s carbon emissions—contributing nearly 8% of global CO₂ output. But Markus Kritzler, Chief Revenue Officer at Carbon Upcycling Technologies, believes there’s a way to build a better future—literally.

Markus has found purpose in a game-changing innovation: a technology that transforms industrial waste into high-performance construction materials. Carbon Upcycling’s process reinvents how we think about byproducts like electric arc furnace slag, fly ash, and clay—infusing them with captured CO₂ to create powerful supplementary cementitious materials. The kicker? These materials can replace up to 40% of traditional cement—without compromising strength or performance.

What truly sets this solution apart isn’t just its environmental impact—it’s the business case. While many green alternatives come with a hefty price tag, Carbon Upcycling’s materials remain cost-competitive, making sustainability a smart financial choice too.

In this episode, Markus breaks down the cement manufacturing process, highlighting why it’s so emissions-heavy—and how Carbon Upcycling is flipping the script on carbon in construction. Want to learn how your next project can help combat climate change? Hit play now.

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