Georgina Dukes-Harris, Founder & CEO of swishvo, opens up this episode by sharing with us how her lived experience of giving birth to her first child compelled and propelled her into creating her current health-tech company called “swishvo” (swishvo.com). Her traumatic and difficult birth experience as a young woman seeded in her the idea of creating a platform for the “wrap-around” care that women need in the pregnancy experience, especially BIPOC communities where the risk of Black maternal death is 3.5X that of white women. With a January 2026 launch of swishvo V2.0, Georgina shares her company mission: “To make sure that every baby enters the world safely and every person lives 100 quality years.” She has expanded her focus to create the state-of-the-art health-tech platform for people and providers of holistic and spiritual care services to connect and for providers to be able to document their results to health care systems/ payors and accelerate their credentialing and integration into networks. Providers of all types of services are joining and the care is from “womb to tomb”, meaning not just maternal care, but all types of care for life’s transitional moments. Having won more venture capital and accelerator pitch contests than I can count, Georgina is an insanely talented entrepreneur and founder, has mad technology skills (Is a Google AI Fellow), and 15 years of deep experience scaling companies to soaring success. She is one of the most talented founders I have ever met and her funding trajectory proves it. As Georgina says, swishvo is “creating an infrastructure where everyone can access Whole Health Care, especially under-served BIPOC communities, and where providers, payors, and patients can all find each other in the sacred relationship of holistic healing.” What could be better than that?! If you are a Founder or an investor, you will also want to listen or view this episode as Whole Health is the next untapped domain of value-based care. We are so honored and so grateful to Georgina that she came on the pod and brought her fantastic multi-hyphenate energy, futuristic insights, advice to anyone seeking “alternative” types of health care, advice to founders and much more! Thank you Georgina! Swishvo: https://www.swishvo.com/LinkedIn profile: https://www.linkedin.com/in/georginadukes/