During Winter, Your Customers Will Pay More

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

Taking the chance it doesn't work out and go back into a high risk environment again, right? So again, pricing strategy is really important to build your authority by getting on podcasts and being a panelist, being an influencer.

Everyone can have their own TV show now, be an author, but you need to be an authority. And with AI right now, you can write a book during lunch, basically, right? So it doesn't take all that long for you to put out a book, should all have one, you know, there's a number of people in here that can help you with that, but AI will help you build a book pretty quickly. Make sure you have authority pieces.

You don't write articles anymore, you have a newsletter, right? You know, you don't put out little pamphlets, you go through Amazon and they're eBooks now, right? But build your authority, right? Also, one of the ways to prove, going quickly for time, are we doing okay? Any questions so far? Okay, all right. So we live in a world where consumers can sniff out whether you are being convenient or committed. And what I could tell you is, by and large, most of you, whatever guarantee you have right now for your clients, it sucks and it screams convenience.

Oh, it doesn't work out, I'll just give you your money back.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.