Protect Your Core Audience and Be Vocal About Saying No

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

We can't have anybody mad at us, so we have to try to include everybody.

But that's not the way to do it, right? You need to protect your core audience and be vocal and proactive about saying no to the rest. Right? I thought Tim Scott, Tim Scott from Apple, gave a great interview and somebody said to try to catch him out, and they said. Does it upset you that you are too expensive for certain people and they can't buy Apple products? And his answer was perfect. And he said, I'm sorry that not everyone can buy an Apple, but we have a certain quality standard.

We won't go below that. And if that means some of you can't buy our products because they're too expensive, I'm sorry. Plenty of other shit, he didn't say this, but there's plenty of other shit products out there for you to buy.

That was kind of what he was saying. And the second he said no to a whole bunch of people that won't be able to buy their product, you all went out and upgraded because now you're more exclusive. You can be, I would encourage you not to be inclusive beyond your core audience.

If they want to fight their way to pay you and make it convenient for you, that's fine. But it's who you say no to in winter that's equally or more powerful than who you say yes to. See what I mean? Who you say no to, right?

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.