
Caroline Radice, The Business of Balance- Thriving as an East Asian Medicine Practitioner
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Building a practice takes more than clinical skill—it requires adaptability, resourcefulness, and a clear sense of what works for you. In this conversation, Caroline Radice reflects on her decades-long career in acupuncture and herbal medicine, offering insights into the evolution of her practice.
Caroline discusses the challenges of starting out at a time when marketing relied entirely on word of mouth and how she adapted her approach to build a thriving practice. She shares the importance of creating a supportive professional network and balancing the demands of being a sole proprietor with the need for personal time and self-care.
This discussion is a reminder that running a practice is a dynamic process, shaped by trial and error, collaboration, and the ongoing commitment to refine and grow.
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