Cashmere Crash: Epic Narratives: Aaron LeMay and Patrick Hanlon on Transforming Brands
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Cashmere Crash: Epic Narratives: Aaron LeMay and Patrick Hanlon on Transforming Brands
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It's our FIRST Cashmere Crash where experts come together to do a podcast take over! Branding titans Aaron LeMay and Patrick Hanlon take the helm. Aaron LeMay, renowned for crafting iconic game worlds like "Saints Row" and "Halo," now pioneers the future of digital interaction through behavioral design at Free Range Games and the //MEH Network. Patrick Hanlon, the world's leading brand evolutionary and author of "Primal Branding" and "The Social Code," has redefined how brands attract and build communities through shared beliefs.
In this special takeover episode, LeMay and Hanlon delve into the art and science of branding, exploring how narratives and belief systems can transform brands into powerful cultural phenomena.
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