Welcome back to the Better Your Business podcast! In this solo episode, Cher dives into the four foundational C’s that shape her real estate business: clients, colleagues, community, and curiosity. What started as a response to a question about focus turned into a powerful framework that’s helped her build relationships, stand out in a crowded industry, and grow sustainably. Cher shares actionable examples, real conversations, and tangible ways to apply these pillars in your own business, without the burnout.

In this episode, you’ll hear:

• [04:36] Why relationships with colleagues matter just as much as clients—and how they can shape your reputation, negotiation power, and referrals.
• [06:50] Cher’s breakdown of the 4 C’s— how clients, colleagues, community, and curiosity came together organically to define her business model.
• [11:02] How understanding your ideal client’s goals and frustrations, both in life and real estate, helps you create better content and deliver better service.
• [15:17] The power of simply complimenting another agent and how small gestures can lead to trust, smoother deals, and new opportunities.
• [18:21] A client’s candid reason for choosing Cher: “You’re so active in the community, there’s no way you’re out there screwing people over.”
• [26:50] How curiosity created a collaborative partnership with a mortgage agent that now includes events, retreats, and shared business growth.
• [32:20] Real-life client questions Cher asks, like “Why now?” or “How close is daycare?”, and how this curiosity-first approach leads to trust and better guidance.

This episode is a reminder that building a great business doesn’t have to mean doing more, it means doing the right things with intention. By staying client-focused, collaborating generously, embedding in your community, and always leading with curiosity, you’ll build a business that not only grows, but feels good too.

Tune in to explore the 4 C’s and find your own rhythm for real estate success.

Connect with Cher:

E-mail Newsletter: https://athomeco.myflodesk.com/bybpodcast

Instagram: @chergoetz_

Meet Cheryl 'Cher' Goetz:

Cheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives.

Let's Connect:

Instagram: https://www.instagram.com/chergoetz_?igsh=MWZrY2Rlem9ua3RrdA==
Website: www.athomecompany.ca
Email Community: https://athomeco.myflodesk.com/bybpodcast
Contact: hello@athomecompany.ca