Choppin’ It Up: Bikky’s Kapur on Saturation of Third-Party Ads
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Choppin’ It Up: Bikky’s Kapur on Saturation of Third-Party Ads
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Survey data show third-party delivery ads are hitting a saturation point and 45% of chains expect to invest less in the channel in 2026, Bikky Co-Founder Abhinav Kapur tells Bloomberg Intelligence. In this episode of Choppin’ It Up, Kapur sits down with BI’s senior restaurant and foodservice analyst, Michael Halen, to discuss the findings of Bikky’s chief marketing officer survey. He also comments on US consumer spending, loyalty promotions, personalization and shrinking marketing budgets.
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