You might think that having created beloved brands like Hendricks and Sailor Jerry, Steven Grasse would easily feel justified resting on his laurels.

Instead, he sought out land in one of the most remote areas of New Hampshire, where he, with the assistance of his Head Distiller, Matt Power, created Tamworth Distilling.

Known for their choice of the unusual and the truly bizarre, Grasse has used what he terms as ‘creative grenades’ to push the brand’s sense of enchantment and mysticism.

But are one-of-a-kind releases enough in the present climate?

We talk to Grasse and Power about the capacity of marketing, what makes a great spirit and what it means to distil in isolation.

For more information about Tamworth Distilling, go to https://tamworthdistilling.com/

When we think about Dry January or making any non-alcoholic cocktails, we usually think about the spirits or liqueurs that we use in drinks. But how often do you think about the bitters?

Coming in tiny little bottles, where you might only use a drop or two, it's easy to forget that bitters are technically alcohol. Most bitters commonly on the market sit around 35-45% ABV, and although you are only using a small amount, this can derail your non-alcoholic efforts.

So, understandably, non-alcoholic bitters brands are becoming more and more popular.

One such brand is the New Orleans-based El Guapo. also makes non-alcoholic mixers, syrups and RTDs. All-natural, with no-GMO ingredients, and female-led, the brand also makes non-alcoholic mixers, syrups and RTDs.

We talk to El Guapo founder Christa Cotton about creating non-alc bitters, incorporating flavours and what it means to straddle the world of cocktails and non-alc.

For years, the Whiskey industry (both with an ‘e’ and without) has been innovating and keeping consumers intrigued by using Single Barrel programs.

Now, Tequila distillery Partida, the original additive-free Tequila, has announced that Master Tequilero José Valdez has crafted 30 unique barrels of their award-winning and highly regarded añejo for a single-barrel programme of their own.

Each barrel will have unique tasting notes, making each one special and highly collectable for tequila aficionados.

To find out more, we talk to Valdez about barrels, barrel sections and what this new programme will mean for consumers