Answer this week's question...

Are you TEAM looking at data or TEAM ignore & create?

You don’t need to obsess over likes and views to know if your content is working. 📊

Let’s be real—too many creators measure success with the wrong numbers. The truth? Your posts could be hitting your goals harder than you realize—you just have to track the right metrics for the stage you’re in.

In this episode of Coffee Social, we break down the social media metrics map to focus on for every goal in your marketing funnel:

📈 Awareness – impressions, likes, video views, and audience size
💬 Demand – comments, shares, and engagement rate
🛒 Conversions – link clicks and page conversions
📚 Adoption – brand mentions, reply rate, and response time
🙌 Advocacy – UGC, post engagement, and % of impressions

If you’ve been stuck in “vanity metric” mode or second-guessing your results, this is your roadmap to finally measure what matters—and grow with purpose.

Grab a cup and enjoy! ☕

DID YOU LOVE THIS EPISODE A LATTE? 😂
Give the podcast 5 STARS & write an awesome review! It helps your hosts so much!

PS: Mimi loves stars

FOLLOW YOUR COFFEE SOCIAL HOSTS
Instagram: @coffeesocialpodcast
Jonathan: @jonathanrhoward
Mimi: @mimilangley_

WATCH THE PODCAST
YouTube: @coffeesocialpodcast

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The Story Lab Podcast (Hosted by our very own Jonathan Howard)
https://thestorylabpodcast.buzzsprout.com/

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* Podcast Disclaimer: This podcast is for informational and entertainment purposes only and should not be considered legal advice. We are not responsible for any losses, damages, or liabilities that may arise from the use of this podcast. We may earn a commission from the links listed in this description.

Support the show

Answer this week's question...

Are you TEAM hide & ignore it or TEAM tell the truth?

Not every collab is meant to last. And that’s okay. 💔

Let’s be real—sometimes a business collaboration just isn’t the vibe you thought it would be. Whether it’s a social media series or brand partnership, you had high hopes. Matching energy. Maybe even a shared Canva folder. But somewhere along the way you realize… this isn’t working.

In this episode of Coffee Social, we’re talking about the awkward, uncomfortable, but completely necessary art of ending a collaboration gracefully (and professionally).

If you’ve been feeling stuck, stressed, or guilty about wanting to pull the plug on a collab—you’re not alone. Mimi opens up about the internal panic she feels when ending partnerships, while Jonathan brings his signature bluntness (and some very needed tough love 💥).

You don’t have to ghost, lie, or over-explain. You just need honesty, boundaries, and a little courage.

Pour yourself a strong brew—it’s time for the breakup talk.

DID YOU LOVE THIS EPISODE A LATTE? 😂
Give the podcast 5 STARS & write an awesome review! It helps your hosts so much!

PS: Mimi loves stars

FOLLOW YOUR COFFEE SOCIAL HOSTS
Instagram: @coffeesocialpodcast
Jonathan: @jonathanrhoward
Mimi: @mimilangley_

WATCH THE PODCAST
YouTube: @coffeesocialpodcast

ADDITIONAL BUSINESS RESOURCES (our sponsors for today)
Signature Membership (Instagram, Storytelling, Signature Style)
bit.ly/signaturemember

The Story Lab Podcast (Hosted by our very own Jonathan Howard)
https://thestorylabpodcast.buzzsprout.com/

Get SIGNATURE STYLE Tips Delivered Right to Your Inbox
Join Jonathan’s VIP Status Newsletter
https://sunny-builder-4038.kit.com/efd6f6bbe4

* Podcast Disclaimer: This podcast is for informational and entertainment purposes only and should not be considered legal advice. We are not responsible for any losses, damages, or liabilities that may arise from the use of this podcast. We may earn a commission from the links listed in this description.

Support the show

Answer this week's question...

Are you TEAM VIDEO (all about reels and TikToks) or TEAM PHOTO (still loving grid aesthetics)?

You don’t need more motivation. You need a system—and the discipline to stick to it. 💥

Let’s face it—motivation is fleeting. But if you’re serious about growing your brand and showing up on social media consistently, it’s time to build discipline that lasts.

In this episode of Coffee Social, we’re spilling the coffee on how to actually stay consistent with your content as a solopreneur or creator—without burning out or faking the vibes.

We cover:
💡 The real reason you’re not posting consistently
🧩 What discipline looks like for real-life humans (not robots)
🎨 Fun ways to fall back in love with creating again
🗓️ How to build sustainable content habits that stick

If you’ve been in a creative rut, too tired to post, or waiting for the “perfect” day to show up—this one’s your reminder: you already have everything you need. Now let’s build a plan that works like clockwork.

Grab a cup and enjoy!

DID YOU LOVE THIS EPISODE A LATTE? 😂
Give the podcast 5 STARS & write an awesome review! It helps your hosts so much!

PS: Mimi loves stars

FOLLOW YOUR COFFEE SOCIAL HOSTS
Instagram: @coffeesocialpodcast
Jonathan: @jonathanrhoward
Mimi: @mimilangley_

WATCH THE PODCAST
YouTube: @coffeesocialpodcast

ADDITIONAL BUSINESS RESOURCES (our sponsors for today)
Signature Membership (Instagram, Storytelling, Signature Style)
bit.ly/signaturemember

The Story Lab Podcast (Hosted by our very own Jonathan Howard)
https://thestorylabpodcast.buzzsprout.com/

Get SIGNATURE STYLE Tips Delivered Right to Your Inbox
Join Jonathan’s VIP Status Newsletter
https://sunny-builder-4038.kit.com/efd6f6bbe4

* Podcast Disclaimer: This podcast is for informational and entertainment purposes only and should not be considered legal advice. We are not responsible for any losses, damages, or liabilities that may arise from the use of this podcast. We may earn a commission from the links listed in this description.

Support the show