Colombia's BPO Potential: Elena Barreneche's Perspective on Talent and Growth
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Colombia's BPO Potential: Elena Barreneche's Perspective on Talent and Growth
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Elena Barreneche, a seasoned veteran in the business process outsourcing (BPO) industry and the newly appointed General Manager for DOXA Talent in Colombia. Elena shares her journey into the BPO industry, driven by a desire to create meaningful job opportunities and foster economic growth in her home country.
We discussed the strategic advantages of building nearshore teams in Colombia, such as a robust education system, strong work ethic, bilingual talent, and favorable time zone alignment with North America. Elena also addresses common misconceptions about Colombia's safety and highlights the vibrant, thriving environment it offers for foreign investment. Tune in to learn more about Elena's vision for DOXA's expansion into Colombia and the exciting opportunities this brings for clients and local talent alike.