Content, Clients & Calling BS: Real Talk on Growing a Brand in 2025
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Content, Clients & Calling BS: Real Talk on Growing a Brand in 2025
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À propos de cet audio
This episode is a no-BS conversation about what it really takes to build a brand in today’s attention economy.
We sit down with Ernesto Gaita—entrepreneur, podcast host of Money Buys Happiness, and co-founder of Neighborhood Creative—to talk through how he went from Toronto nightlife to running a media empire that’s produced nearly 500 episodes, signed with Full Send, and generated 1+ billion views. But this isn’t just about his story—it’s also about ours.
We dive into:
Why most creators and agencies fail to monetize
How personal brand filters the right (and wrong) clients
What it actually means to build community online
Why short-term thinking is killing your growth
The mental toll of always asking “what’s next?”
How to play the content game without selling out
This one covers everything from giveaways and Discord growth loops to tough love for clients and hard truths about the marketing industry in 2025. Whether you’re building a brand, running an agency, or trying to stay consistent with content—this episode hits.