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Content Strategy Insights

Content Strategy Insights

Auteur(s): Larry Swanson
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Conversations with content strategists from all crafts (strategy, design, engineering, operations, etc.) and backgrounds (enterprise, agencies, UX, content design, technical communication, marketing, SEO, publishing, journalism, etc.).Copyright 2017-24 Larry Swanson & Elless Media Économie
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  • Brad Bolliger: Pragmatic Semantic Modeling for Government Data
    Jan 12 2026

    Brad Bolliger entered the knowledge graph space via enterprise software system design and data analytics. That background informs their pragmatic and strategic approach to the use of semantic technology in systems that facilitate information exchange across government agencies.

    https://knowledgegraphinsights.com/brad-bolliger/

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    34 min
  • Manny Silva: Docs as Tests for Resilient Technical Documentation
    Jun 9 2025

    Technical documentation of software products is critical work that needs to accurately inform end users, regardless of how quickly and substantially the software might be changing.

    Manny Silva has created Docs as Tests, a system that integrates a set of well-developed practices and a collection of engineering tooling, to help technical communicators streamline and constantly improve their software documentation work.

    https://ellessmedia.com/csi/manny-silva/

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    36 min
  • Jeff Eaton: Content Observability in Complex Systems
    Apr 21 2025

    Modern content systems are complex and abstract, presenting problems for managers who want to understand how their content is performing.

    At Autogram, Jeff Eaton and Karen McGrane have developed a content observability framework to address this complexity.

    Their framework evaluates the composition, quality, health, and effectiveness of content programs to help enterprises measure the return on their content investment.

    https://ellessmedia.com/csi/jeff-eaton-2/

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    32 min
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