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Growth strategist Maritza Davila shares powerful insights on using KPIs (Key Performance Indicators) to achieve predictable business growth through systematic measurement and accountability.

• KPIs serve as "momentum metrics" that measure how well businesses are performing toward specific goals
• Nothing is predictable unless it's measurable - weekly tracking allows for timely course correction
• Both quantitative metrics (financial) and qualitative metrics (team satisfaction, culture) are important
• Common mistake: measuring only lagging indicators (revenue) instead of leading indicators (inputs)
• Having clear metrics creates accountability and clarity for team members
• Weekly reporting creates a cadence to culture - everyone knows what's expected
• The GROW methodology: Guide (vision/goals), Research (data collection), Optimize (improvement), Win (execution)
• For predictable growth, referrals must be part of a systematic strategy, not just passive word-of-mouth
• Owners must demonstrate accountability themselves to set the example for their teams
• Three-strike rule provides framework for addressing underperformance

For a free consultation with Maritza on growing your business predictably, visit www.businessclarity.co

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Until next time, keep doing great things!

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What if everything you thought you knew about sales was wrong? Alex Gabbert, Brand Communications Director at Publicity For Good, challenges conventional wisdom by redefining sales as "the transfer of energy and certainty that solves a need." Far from the pushy stereotypes we've come to expect, Alex reveals how authentic sales is fundamentally about helping people.

• Sales is simply the transfer of energy and certainty that solves a need your product/service provides
• Creating relationships starts with being present and truly listening without thinking about what to say next
• You only control three things in sales: your attitude, your words, and your pace of work
• Rejection triggers the same brain response as physical pain, but embracing "no" leads to greater success
• 80% of deals happen after someone initially says "no"
• Don't practice on prospects—prepare and rehearse objection handling before client conversations
• Purpose-driven PR helps positive stories reach the right audiences and combats media negativity
• The ability to be "positively contagious" transcends sales roles and applies to all leadership positions

Visit publicityforgood.com to learn more about how they help purpose-driven brands tell their stories, or connect with Alex at https://publicityforgood.com/ for sales leadership resources and training.

Alex shares more information on the after show following the podcast.

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BelemLeaders–Your organization's trusted partner for leader and team development. Visit our website to connect: belemleaders.org or book a discovery call today! belem.as.me/discovery

Until next time, keep doing great things!

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Julie Jenkins and Dr. Thomas Anderson II explore how leaders can navigate complex change by embracing curiosity as a way of being rather than seeking stability or rushing to solutions.

• Complex change differs from linear change—there's no step-by-step process, only sense-making and educated guesses
• Leaders create the "weather" for their teams—their approach to uncertainty directly affects how others respond
• Moving from a controlling leadership style to a curious one requires sitting with the discomfort of not knowing
• Breaking out of leadership defaults requires self-awareness and intentionally designing new responses
• Creating spaciousness, asking one more question, and mapping out knowns versus unknowns are practical leadership tools
• Resistance and readiness are two sides of the same coin—resistance signals important information
• Embracing paradox ("two things can be true") helps teams move forward despite uncertainty
• Approaching change as experiments allows for learning without judgment about right or wrong
• Being vulnerable with your team builds trust that sustains through uncertainty

Remember that leadership during complex change doesn't require having all the answers. Be kind to yourself, extend compassion to others, and trust the process of learning as you go.

Connect with our experts on LinkedIn:

https://www.linkedin.com/in/julie-jenkins/

https://www.linkedin.com/in/thomasandersonii/

Support the show

BelemLeaders–Your organization's trusted partner for leader and team development. Visit our website to connect: belemleaders.org or book a discovery call today! belem.as.me/discovery

Until next time, keep doing great things!