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Cost to Serve: The Hidden Lever Behind Profitable Growth

Cost to Serve: The Hidden Lever Behind Profitable Growth

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In this episode of, Dan Keto continues his conversation with Lora Cecere, Founder of Supply Chain Insights, on why cost-to-serve transparency determines competitive advantage. They break down how SKU- and customer-level activity-based costing exposes hidden margin leakage, aligns sales and operations, and transforms warehouses from cost centers into strategic pricing engines. From product mix complexity to customer benchmarking, this episode challenges leaders to use data discipline, not assumptions, to drive profitability and long-term customer partnerships.
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