Publishing a book may feel like an overwhelming project, but for lawyers it can be one of the most effective ways to build credibility, attract new clients, and open doors to new opportunities.

In this episode of Counsel to Counsel, host Stephen Seckler speaks with Melanie Herschorn, publisher and book marketing strategist, about how attorneys can transform their expertise into a powerful marketing asset. Melanie draws on her diverse career in journalism, PR, entrepreneurship, and publishing to explain:

• Why publishing a book can significantly enhance your visibility and authority as a lawyer

• Common myths that hold professionals back from writing a book — and how to overcome them

• How long it realistically takes to produce a client-facing book and why length isn’t the most important factor

• The difference between self-publishing, traditional publishing, and hybrid models

• How to continue marketing your book long after the launch, and whether there’s a “statute of limitations” on calling it “new”

• Creative ways to repurpose book content into social media, podcasts, speaking engagements, and client gifts

• The role of AI in publishing — where it can help, and where it creates risks

Melanie also shares her process for guiding attorneys from concept to published book, and how her clients have seen tangible business growth as a result.

If you’ve been curious about publishing but aren’t sure where to begin, this episode will give you the roadmap and inspiration to take the first step

Many lawyers are clear about what they don’t want in their career. But they struggle to define what they do want. In this episode of Counsel to Counsel, Steve Seckler speaks with Philippe Danielides, former Biglaw associate, communications consultant, coach, and author of The Lawyer’s Guide to Freedom: A Six-Step Plan to Discover What You Actually Want.

Philippe shares insights from his own career journey—spanning Biglaw, corporate communications, solo coaching, authorship, and now his current role with the Career Design team at Latham & Watkins. He explains why career clarity is often so elusive, how lawyers can expand their range of possibilities, and why “freedom” doesn’t necessarily mean leaving the law.

What You’ll Learn in This Episode:

• Philippe’s career journey from Biglaw to communications to coaching—and back into Biglaw in a new role

• Why lawyers often know what they don’t want, but struggle to define what they do want

• Common myths and misconceptions about career clarity

• Key elements of Philippe’s six-step process from The Lawyer’s Guide to Freedom

• How coaching helps lawyers get unstuck and uncover new possibilities

• What “freedom” means within the context of a legal career

• Insights from Philippe’s work with Latham’s Career Design team

• Practical advice for lawyers who feel stuck or afraid to ask themselves what they really want

Philippe Danielides is a coach, writer, and former corporate communications consultant. In 2017, he launched the Blue Pen Project to guide lawyers through career transitions. His 2022 book, The Lawyer’s Guide to Freedom, offers a structured roadmap for clarifying professional goals. Today, Philippe coaches lawyers and alumni at Latham & Watkins, helping them navigate questions of career direction and fulfillment.

In this episode of Counsel to Counsel, Steve Seckler speaks with attorney, entrepreneur, and legal business strategist Daya Naef, founder of The Success Partner, about how law firms can navigate the generational handoff in leadership. As founding partners prepare to step back, younger attorneys are stepping up—bringing fresh perspectives on technology, especially AI, and new expectations for work-life balance, flexibility, and firm culture.

Steve and Daya explore

• The tensions and opportunities between senior and next-generation lawyers
• Succession planning strategies that work (and those that don’t)
• Practical ways to start small with AI adoption in law firms
• How to foster collaboration across generations without alienating either side
• What younger attorneys value most in today’s legal workplace
• The evolving role of the billable hour and alternative billing models

Daya also shares her vision for the law firm of 2030—one that is AI-enabled, flexible, and driven by a clear strategy for sustainability.

Listen now to learn how your firm can adapt, retain top talent, and thrive in a changing legal landscape.