Your brand doesn't have to be perfect, it just has to keep evolving.

In this episode, I'm breaking down three tiers of branding growth to help you build (or refresh) your online presence at any stage of business. Whether you're just getting started, ready to upgrade, or going big with a long-term site, you'll learn how to create a brand that reflects who you are and where you're headed.

You'll learn:

✔️ The three stages of branding - what to focus on at each one

✔️ How to know when it's time to upgrade your online home

✔️ Which platforms (Wix, Kajabi, or WordPress) make sense for your goals

✔️ The branding essentials that help you stand out in a crowded market

Your Next Marketing Opportunity Hiding in Plain Sight

In this episode, I sit down with branding expert and longtime collaborator Ruth Shelling to talk about longevity marketing, why it matters, how brands are getting it wrong, and how course creators can speak authentically to this powerful, growing audience.

You'll learn:
✔️ Why only 5% of marketing targets the 50+ audience (and what that's costing us)
✔️ How to create messaging that's empowering, not patronizing
✔️ Why this demographic is reshaping the economy, and what that means for your business
✔️ Simple shifts to make your content and offers more inclusive and relevant

🎧 Tune in and start rethinking how you connect with the audiences who are ready to buy from you!

In this episode, I'm walking you through how to recognize, prepare for, and say "yes" to the opportunities that move your business forward, whether that's a podcast invite, a media feature, or an unexpected collaboration.

Here's what we cover:

✔️ The 3 tiers of opportunity you should always have ready

✔️ How to align your offers with each type of opportunity

✔️ Why "being ready" is both strategy and mindset

✔️ The four places opportunities show up most often

🎧 Listen in and get inspired to seize the next big chance that comes your way!