Want to become a morning person without forcing yourself to wake up at 4am? In this episode, I’m breaking down a realistic and sustainable approach to building morning habits you’ll actually look forward to. We’ll talk about the mindset and motivation behind waking up earlier, how gratitude can transform your mornings, and the core pillars of a morning routine that truly works for you. I’m also sharing why your morning routine shouldn’t look the same every day and how rotating routines based on your mood, energy, or schedule can make mornings feel easier and more intuitive. From creative mornings to active mornings, weekend resets, travel days, and everything in between, you’ll learn how to build a flexible “menu” of routines that support you no matter what life looks like. Whether you’re trying to create healthier habits, boost productivity, or simply start your day feeling more grounded, this episode has everything you need to finally become a morning person—in a way that feels natural and sustainable.

Mentioned in episode 82:

Dove blog post

Stranger Things recap video

Stanley cup

Currentbody red light mask (code Austen for a discount)

Under eye masks

Vitamin C serum

Trader Joe’s hit list episode

Nuuly

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Podcast inquiries can be sent to createandconsumepodcast@gmail.com

Visit the website: https://www.createandconsumepodcast.com/

Music credit: Babak Bazgosha via Pond5

Influencer marketing has changed a lot in the last decade—from highly curated Instagram grids and daily blog posts to short-form video, UGC, and performance-driven brand partnerships. In this episode, I’m breaking down what influencer marketing looked like in 2015 vs what it looks like in 2025, and how creators can adapt to the modern creator economy. We’ll talk about the rise of blogs and DSLR-era Instagram, why it was easier to grow online in 2015, how brand deals were handled back then, and what made content feel more authentic. Then we’ll jump to 2025 and look at the explosion of short-form video, the shift toward sales and conversion metrics, the rise of UGC creators, paid usage, whitelisting, and why follower count matters less than ever. Whether you’ve been creating for years or you’re new to the space, this episode will help you understand the biggest shifts in social media and how to navigate the creator landscape today.

Mentioned in episode 81:

The holiday hub

First Time Caller book

NYC intern diaries episode

TikTok ban update episode

Time article

Creator tips YouTube playlist

Income ideas YouTube video

Campaign wrap up template

Follow Create & Consume:

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Follow Austen:

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Podcast inquiries can be sent to createandconsumepodcast@gmail.com

Visit the website: https://www.createandconsumepodcast.com/

Music credit: Babak Bazgosha via Pond5

After today I am calling it the official kickoff to the holidays. In this festive episode of Create & Consume, I’m sharing my ultimate Christmas in NYC guide—from the best ice-skating spots and must-try hot chocolate to holiday markets, photo-worthy decorations, and a few hidden gems most visitors miss. I’m also breaking down my top tips for avoiding crowds so you can enjoy the magic of the city without the stress. If you’re planning a trip to New York during the holidays or just want that cozy Christmas-in-the-city vibe, this episode has everything you need to make the most of the season. Also, Happy Thanksgiving everyone! I’m so grateful that you’re here.

Mentioned in episode 80:

Date night passport

Working in retail episode

Vlogmas video with Palace Christmas tree

Plaza seasonal decor

Follow Create & Consume:

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Follow Austen:

YouTube | Instagram | TikTok | Blog

Podcast inquiries can be sent to createandconsumepodcast@gmail.com

Visit the website: https://www.createandconsumepodcast.com/

Music credit: Babak Bazgosha via Pond5