Marketing often feels like the most challenging part of running a creative business, but it doesn’t have to.

In this episode, Lyric Kinard talks with Amberleigh Adoff, a former art educator turned surface pattern designer, social media manager, and creative mentor. Amberleigh shares her journey from teaching to building a thriving creative business and offers practical, stress-reducing strategies for marketing. From working backward to plan your launches, to repurposing content instead of reinventing the wheel, to focusing on engagement over perfection, Amberleigh helps us see that sustainable marketing is less about hustle and more about structure, clarity, and connection.

Whether you’re an educator launching your first online course or a maker looking to grow your visibility, this conversation will give you the confidence to market with ease and create a business that actually supports your creativity.

Learn more about the 30 Days to Sold Out workshop here.

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I’m thrilled to share this week’s conversation with the incredibly creative Emma Brassfield of Studio 7t7. Emma’s career began in costume and special effects, working on blockbuster films like Harry Potter, Batman Begins, and Star Wars (yes, she made Chewbacca’s costume!). But when the demanding film industry no longer aligned with family life, she carved out a new path—turning her love of textiles into a thriving online business. Emma now designs bag patterns, runs a membership and subscription box, and has built a vibrant YouTube channel that reached monetization in just six months. In this episode, she opens up about the realities of building an online business, why she restructured her membership to avoid burnout, and how she uses YouTube, email, and community to create sustainable income and freedom on her own terms.

If you’ve ever wondered how to blend creativity with entrepreneurship—or how to grow an audience that truly supports you—Emma’s story is full of inspiration and practical wisdom.

Learn more about the 30 Days to Sold Out workshop here.

Let's Connect!

• Join The Academy for Virtual Teaching
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>> Register for the FREE webinar: Make an Effective Promotional Video in 3 Easy Steps! You will learn how to get conversions with authentic connections instead of pushy sales!

What do you do when the business that once lit you up starts to drain your energy? Nicole Stevenson has lived that journey, from selling art on the Venice Beach boardwalk to running a national clothing line, to becoming the founder of Craftcation Conference and Patchwork Show.

In this conversation, Nicole shares how to recognize when it’s time to pivot, why feedback (even from a tiny audience) is pure gold, and how shifting your mindset from selling to serving can transform the way you market yourself. We talk about what it takes to create a truly connected community, how to show your presence authentically on video, and why the path to a sustainable creative business is often messy, but always full of lessons. If you’ve ever wondered how to grow a creative career without losing yourself, this episode will inspire you to follow your soul, embrace change, and keep building with purpose.

Let's Connect!

• Join The Academy for Virtual Teaching
• Instagram
• Facebook

>> Register for the FREE webinar: Make an Effective Promotional Video in 3 Easy Steps! You will learn how to get conversions with authentic connections instead of pushy sales!