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Creator Economy Live is back with Keith Bendes and Brendan Gahan, and this week we’re joined by Jack Westercamp — one half of Breaking & Entering, the media duo the ad industry can’t stop obsessing over. From Georgina Cox vs. Sweaty Betty, to Timothée Chalamet’s viral parody marketing video, to Facebook’s new creator protection tools and TikTok’s AI slider, we’re breaking down the biggest creator economy stories of the week before diving into Jack’s rise, impact, and what’s next for B&E. Plus: our COW/BOW picks, the trends catching our eye, and all the must-know moments shaping the future of the creator space.

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Want these insights and more in person? Join us in Las Vegas, January 13 - 14 2026 for Creator Economy Live West and use code CELPOD20 at checkout!

Episode 76 of Creator Economy Live dives deep into the future of content with Sean Atkins, CEO of Dhar Mann Studios and a veteran of MTV, HBO, Discovery, Jellysmack, Disney, and more. Sean shares why he shifted from traditional media to creator-driven companies, how DMS built its 125,000 sq. ft. production powerhouse in Los Angeles, and what purpose-driven storytelling looks like at scale.

Keith and Brendan also unpack the week’s biggest creator economy headlines — from TikTok Shop’s staggering $19B quarter and Instagram’s new competitor insights, to Facebook Groups opening up and the rise of influencer requests at Make-A-Wish.

You’ll learn:
• Why creators now rival major studios in reach and cultural impact
• What brands still misunderstand about YouTube sponsorships
• How Sean structures priorities between content, community, and growth
• What the business model looks like behind the world’s largest digital scripted studio
• And the creator/brand picks of the week, including SoFi, Whoop, and rising creators shaking up the industry

If you’re building, scaling, or partnering in the creator economy, this episode is packed with insights you won’t want to miss.

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Mastercard’s Priceless campaign has stood the test of time — but how does a legacy brand stay culturally relevant in a world ruled by creators and constant change?

This week, Keith and Brendan chat with Cheryl Guerin, EVP of Brand Strategy & Innovation at Mastercard, who’s been with the brand for more than two decades and knows what it takes to evolve without losing your core. Cheryl shares how Mastercard is embracing creator partnerships, why influencer marketing deserves more strategic attention, and what marketers can learn from Mastercard’s blend of innovation and consistency.

You’ll also hear her take on cultural moments, creative risk-taking, and the brand’s cutting-edge Artist Accelerator Program.

Before diving in, the hosts catch up on the latest creator economy headlines — including Adobe’s new AI tools, ShopMy’s massive valuation, and the first-ever academic center for the creator economy at Syracuse University.