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Critical Mass Business Talk Show | Orange County’s Longest-Running Business Talk Show

Critical Mass Business Talk Show | Orange County’s Longest-Running Business Talk Show

Auteur(s): Ric Franzi | Critical Mass Business Talk Show
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Ric Franzi hosts the Critical Mass Business Talk Show, Orange County’s longest-running business talk show. It explores topics of interest to SMB owners, entrepreneurs, and non-profit leaders in Southern California and beyond.Copyright © 2025 Ric Franzi. All rights reserved. Développement commercial et entrepreneuriat Entrepreneurship Gestion et leadership Économie
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  • Critical Mass Business Talk Show: Ric Franzi Interviews Brandy Alvarado-Miranda, CEO of BAM! Marketing & PR Agency (Episode 1606)
    Sep 22 2025

    If you're looking for someone who blends the heart of a community advocate, the mind of a marketing strategist, and the soul of an 80s music lover—you’ve found her. Brandy Alvarado-Miranda isn’t just a name in the AV world—she’s a force of nature.

    When she’s not courtside cheering on her kid’s basketball game (or the Lakers & Sparks), you’ll find her chasing waves at the beach, getting her hands dirty in the garden, or spoiling her adorable pug and corgi duo. A true SoCal spirit, she lives for tacos, margaritas, and the synth beats of Depeche Mode—preferably all at once.

    Brandy dove into the AV industry in 2014 and never looked back. After gaining experience across engineering, manufacturing, and themed integration, she made the bold leap during the pandemic—launching BAM! Marketing & PR Agency in 2021. Since then, she’s helped dozens of Pro AV and Digital Signage brands find their voice and amplify it across the industry with strategic branding, impactful content, and fearless creativity. She’s dubbed her clients her #BAMily, and has created an ecosystem that not only connects them to work on projects together, but to team up to network.

    But Brandy doesn’t stop at business. She’s a passionate advocate for women in tech, founding WAVIT in 2023—a nonprofit dedicated to uplifting women in AV/IT. From her leadership with the AVIXA Women’s Council to her mentorship and advisory roles, Brandy is determined to leave the AV industry better, stronger, and more inclusive than she found it.

    With titles like Woman of the Year in AV, Pro AV Watch Lister, AV Living Legend, and DSE Advisory Board Member, her accolades are impressive—but her mission is simple: to empower others, create meaningful change, and rock out to some 80s jams while doing it.

    Brandy Alvarado-Miranda: marketing superhero, AV trailblazer, taco connoisseur, and always tuned to WII-FM—What’s In It For the Mission.

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    Critical Mass Business Talk Show is Orange County, CA's longest-running business talk show, focused on offering value and insight to middle-market business leaders in the OC and beyond. Hosted by Ric Franzi, business partner at REF Orange County.

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    26 min
  • Critical Mass Business Talk Show: Ric Franzi Interviews Athena Yap, Founder & CEO of Goshsha (Episode 1605)
    Sep 2 2025

    Athena Yap is a founder, CEO, and engineer with 26 years in aerospace engineering. She specializes in machine learning, iOS app development in the areas of voice and image recognition, augmented reality, backend cloud database management, technical operations, and manufacturing.

    Athena has 15+ years as founder of a manufacturing, wholesale, and retail company, experienced in product development, marketing, wholesale contracts development and distribution, day-to-day operations, social media, and storefront marketing. Customers include TJX Corporation (HomeGoods, TJMaxx, Marshalls), Gelson's, Albertsons (Vons, Pavilions), Bristol Farms, and UPP Pet Supplies Distributor.

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    Critical Mass Business Talk Show is Orange County, CA's longest-running business talk show, focused on offering value and insight to middle-market business leaders in the OC and beyond. Hosted by Ric Franzi, business partner at REF Orange County.

    Voir plus Voir moins
    20 min
  • Critical Mass Business Talk Show: Ric Franzi Interviews Garrett Marshall, Founder & CEO of Wellbuilt Ventures (Episode 1604)
    Sep 2 2025

    Garrett Marshall brings over 22 years of expertise in driving growth within the wellness industry, with a proven track record across strategy and innovation, executive leadership, business development, strategic partnerships, and technological product development.

    At a time when health awareness and digitization are at unprecedented levels, Garrett Marshall specializes in creating practical, high-value solutions that empower individuals to improve their well-being. By combining cutting-edge technology with a deep understanding of market dynamics, Garrett transforms challenges into scalable opportunities that deliver measurable impact.

    Garrett has played a pivotal role in the success of multiple ventures, contributing to two IPOs and earning six Inc. 1000 FGC Awards. Recognized as IHRSA’s Rising Star, Garrett consistently drives remarkable results, achieving $5M in ARR within 36 months in each of the last three SaaS startups.

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    Critical Mass Business Talk Show is Orange County, CA's longest-running business talk show, focused on offering value and insight to middle-market business leaders in the OC and beyond. Hosted by Ric Franzi, business partner at REF Orange County.

    Voir plus Voir moins
    30 min
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