DAMN 13: Designing Geo-experiments at Google with Christoph Best
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DAMN 13: Designing Geo-experiments at Google with Christoph Best
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Christoph Best is a Data Scientist at Google who tries to answer the question: Does advertising work? Generally, it's easier to evaluate online advertising performance than offline. In this episode, Christoph talks about his approach how to run geo-experiments, their importance and his overall experience running such experiments. Moreover, he touches upon general marketing terms such as Mix Modeling and Attribution Modeling in order to bring all theses topics into context.
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