Are you a CEO struggling to protect your brand's values in today's political climate? In this essential episode of the Imagine Belonging Podcast, host Rhodes Perry interviews MMG Earth CEO, Mckenzie Mack, and former Reddit CEO, Ellen Pao, about their groundbreaking report, “DEI Now: Leading with Integrity and Inclusion.”

Discover why setting clear "red lines,” or boundaries rooted in your values, is a strategic necessity, not just an ethical choice. Learn how to avoid the "wrong side of history" by applying lessons from the past, and learn how to apply them to mitigate risk while preserving your brand’s reputation. This episode shows leaders they are not powerless, offering insights on the critical role of customers, employees, and shareholders in upholding integrity and building trust.

Key Takeaways & Timestamps:

• [4:50] The three groups of companies navigating the political difficulty.

• [6:45] Defining "Red Lines": Boundaries leaders refuse to compromise on.

• [9:15] Aligning business actions with company values (e.g., avoiding conflicting contracts).

• [11:15] Historical lessons: Avoiding the "wrong side of history" (The "frog in the hot water pot" analogy).

• [18:30] The role of employees: How to advocate for values without taking on too much labor.

• [22:15] The role of shareholders: How public votes are forcing companies to define their commitment.

Grow the Belonging Movement!

• 📖Read the report, DEI Now, here: https://projectinclude.org/assets/pdf/Project-Include-DEI-Now.pdf

• 🎧Listen to our DEI New Era podcast minisode here: https://www.rhodesperry.com/newera

• 📝Sign up for the Belonging Movement Newsletter: http://www.rhodesperry.com/subscribe

• 📚Get a copy of Imagine Belonging: http://www.rhodesonamazon.com/

🏆Book a 1:1 coaching session with Rhodes: https://tinyurl.com/5n6f47pz