Reinvention mentor® AnYes van Rhijn joins us to explore life's "Second Spring"—the powerful concept of designing meaningful next chapters for women over 50.

At 69, having reinvented herself four times since her mid-forties, AnYes shares why refusing society's narrative of invisibility is the first step to creating a life infused with purpose, freedom, and impact.

Key Topics

The Invisibility Problem Society expects women over 50 to fade into singular roles—grandmother, retiree—and call it done.

AnYes challenges this patriarchal conditioning, asserting that being a grandmother is just one role, not an entire identity.

What True Reinvention Looks Like

Using the architectural metaphor: you're not demolishing your house, you're adding extensions. Reinvention is evolution, not destruction.

Everything is interconnected, and each reinvention prepares you for the next level—like base camps when climbing a mountain.

Signs You're Ready for Change

• Restlessness and the nagging feeling "there must be more"
• Life at a crossroads: job loss, divorce, grief, empty nest, or even success that feels hollow
• Feeling like a "lonely wolf" in your environment
• Waking at 3 AM feeling empty despite having "everything"
• The fear of dying with regrets

The Second Spring Philosophy The Japanese call the second half of life "the second spring"—a season of renewal.

With women living longer than men and retiring in their 60s, there are decades ahead. The question becomes: will you design them with intention, or just wait?

Memorable Quotes

"Being an Oma is just one of my roles. It's not my identity."

"The comfort zone doesn't really wear its name properly. Quite often it's a zone of discomfort. It's the zone of what we know."

"Women are living longer than men. So what are they going to do with that if they're not sufficiently free financially and emotionally?"

Based in Croatia, AnYes offers virtual mentorship and an immersive 7-day "holiday with purpose" experience combining three full days of intensive work with vacation.

Connect: Find AnYes on all social platforms @AgnesReinventionMentor® or book a discovery consultation through her website. https://therevinventionmentor.biz

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About Brand Runway and The Front Row Cub:

Founder of the glamorous, new, highly-rated Branding and Marketing Magazine for female entrepreneurs - Brand Runway, Jenni Parker Brown is Visibility and Brand Strategist on a mission to put female coaches in the spotlight.

Jenni guides ambitious women founders through a quantum leap from unseen to unforgettable.

Through her media platform she transforms brilliance hiding behind blah into a magnetic presence that naturally draws premium clients, elevating you from hidden gem to high-end influence and the revenue you deserve.

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