Épisodes

  • Leading the Next Generation
    Nov 6 2025

    Just because you had to burn out to learn boundaries,doesn’t mean the next generation should.

    Yesterday we talked about legacy, building something that outlasts you.

    Today, Shawn turns that spotlight forward: how the lessons we pass down shape the leaders who come after us.

    Through a story of catching himself repeating the same hustle mantra that once broke him, he reveals how easily trauma gets disguised as “work ethic.”

    The greatest gift you can give the next generation isn’t your strategy. It’s your healing.

    This episode invites seasoned leaders to mentor from wholeness, not wounds.If you’ve ever caught yourself teaching others to grind the way you did, this conversation reframes what real leadership legacy looks like: wisdom without scars.

    In This Episode

    * How unhealed patterns quietly pass from mentor to mentee

    * Why “work harder” often hides unprocessed pain

    * How to teach resilience without glamorizing burnout

    * A reflective practice to align your modeling with your message

    ✦ Reflection Prompts

    * Where am I still mentoring from my pain instead of my healing?

    * What am I teaching through my habits; not just my words?

    * How can I model ambition that doesn’t cost humanity?

    ✦ The Boost (Action Step)

    * Identify one person you’re mentoring or influencing.

    * Ask: What am I really teaching them through how I live?

    * Share one story: not of perfection, but of how you learned to lead differently.

    If you’re ready to lead without passing down burnout, book your No-Cost Identity Clarity Call, l let’s unpack the patterns you’ve outgrown; and design the leadership legacy you actually want to leave.

    ✦ On the Next Episode

    The Integrated Life: When Leadership, Rest, Work, and Humanity Finally Stop Competing

    Because sustainable legacy isn’t about choosing between leading well and living well. It’s learning they’re the same thing.

    ✦ If Today’s Episode Sparked Something…

    * Share it with a leader who thinks grind is the only way to grow.

    * Subscribe to Daily Power Boost for rhythm-based identity resets.

    * Join the R.E.A.L. Mastery™ Hub → realmasteryhub.com

    * Apply for Beyond the Boost live coaching.

    ✦ Engage With Me Online

    * Instagram: @coachshawnmichael

    * TikTok: @coachshawnmichael

    * YouTube: @coachshawnmichael

    * LinkedIn: @coachinguatemala

    ✦ References & Influences

    * Parker Palmer – Let Your Life Speak on mentoring through authenticity

    * Brené Brown – Dare to Lead on vulnerability as legacy

    * Simon Sinek – Leaders Eat Last on creating safe cultures

    * Joe Hudson – The Art of Accomplishment Podcast on leadership through emotional integration

    With strength & heart,

    ❤️🔥 Shawn Michael



    Get full access to True North: Your guide to an intentional life at trunorth.substack.com/subscribe
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    7 min
  • Beyond the Boost with Stacy Braiuca, The Squirrel Wrangler™
    Nov 6 2025
    Most of us have “squirrels” (those jumpy distractions of self-doubt, negative emotion, or old programming) that scatter our focus and peace.But what if, instead of trying to get rid of them, we learned how to listen to them?Today, I’m joined by Stacy Braiuca, affectionately known as The Squirrel Wrangler™, who’s spent over 30 years helping ambitious humans wrangle their inner chaos, release burnout, and reconnect with purpose.She’s a social worker turned coach who believes our “squirrels” are not enemies—they’re teachers. Together we explore what happens when you stop fighting your mind and start partnering with it.In This Conversation* 🐿 The Origin of “The Squirrel Wrangler™” - how blue hair, puppets, and productivity hacks turned into a life-changing metaphor.* 🧠 Why You Shouldn’t Kill the Ego (or the Squirrels) - reframing limiting beliefs as inner messengers, not monsters.* ⚙️ NLP & Mind Programming - the intersection of technology, neurolinguistics, and human re-patterning.* 🔥 Burnout to Breakthrough - how Stacy turned her own anxiety disorder into a living laboratory for healing.* Identity Leakage & The Imposter Monster - why “imposter syndrome” is really just identity in transition.* 💡 No FRAPPES Allowed - a memorable acronym for holding space without Fixing, Rescuing, Advising, Projecting, Patronizing, or Evaluating.* Generational & Genetic Memory - what science is finally proving about ancestral trauma and intuition.* 🌀 The Role of Storytelling in Healing - how ancient teaching through story still shapes our emotional wiring.* 🧩 From MTV to AI - the repeating pattern of human innovation, and why tools aren’t the problem. Our relationship with them is.Key Moments00:00 – Meet Stacy Braiuca, The Squirrel Wrangler™01:35 – The blue hair and squirrel puppets origin story05:10 – Why you shouldn’t get rid of your squirrels07:40 – Identity leakage and taming the imposter monster10:45 – Programming your mind vs programming technology15:30 – MTV, disruption, and the truth about tools20:25 – The unconscious belief that ran his whole life23:40 – No FRAPPES allowed: holding space without fixing28:00 – How Stacy put anxiety in remission using NLP33:15 – Burnout doesn’t care who you are37:40 – Teaching emotional awareness to kids through story42:10 – Healing generational trauma and genetic memory47:55 – The Bruce Lipton connection: science meets spirit50:30 – From NLP roots to modern coaching lineage55:40 – Why therapy borrows from NLP without naming it59:00 – Stacy’s no-cost course: Unlock Your Potential1:01:10 – Final reflections: your squirrels are your teachers✦ Reflection Prompts* What “squirrels” (distractions, doubts, emotions) have I been trying to exile instead of understand?* Where am I still running an old identity program that no longer fits?* Which of my patterns might be inherited, not chosen, and ready to be re-written?* How could I practice No FRAPPES in my next meaningful conversation?✦ Action Steps* Pause Before You Pathologize.When self-doubt or distraction shows up, ask what it’s protecting instead of what’s wrong with you.* Notice Identity Leakage.When you feel “off,” check if you’re acting from an outdated self-image.* Try Stacy’s Free Course:👉 Unlock Your Potential: The Big 7 ChallengesFourteen self-paced modules designed to reconnect you with your purpose and calm the burnout cycle.* Watch “Show Me Your Nuts.”Stacy’s YouTube show uses humor and heart to break stigmas around mental wellness. Watch here: https://showmeyournuts.online/If you’re ready to stop wrangling everyone else’s expectations and finally decode your own patterns, reach out to me or Stacy and let’s explore what’s driving you beneath the surface.✦ Engage With Us Online* Shawn Michael - https://shawnmichael.link* Stacy Braiuca - https://squirrelwranglercoaching.com/link-in-bioWith strength & heart,❤️🔥 Shawn Michael Get full access to True North: Your guide to an intentional life at trunorth.substack.com/subscribe
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    43 min
  • Success on Your Terms
    Nov 4 2025

    What if you’re winning a game you never wanted to play?What if the goals you’re chasing were chosen by someone else;and you just forgot to ask if they were actually yours?

    Yesterday, in The Business That Doesn’t Break, we looked at structure, how to build impact without burnout.

    Today, Shawn goes inward again, revealing the moment he realized his biggest goals weren’t really his own.

    Through an honest journaling story, he exposes how ambition becomes performance when we don’t define success for ourselves.

    The most dangerous thing you can do isn’t aim too low. It’s aiming at the wrong target and hitting it.

    This episode dismantles borrowed definitions of success and reframes achievement as alignment.

    Hitting every metric means nothing if the life it builds doesn’t feel like yours.

    In This Episode

    * How inherited goals quietly shape your ambition

    * Why external validation keeps success feeling empty

    * The difference between approval and alignment

    * A reflective exercise to reclaim goals that are truly yours

    ✦ Reflection Prompts

    * Which of my current goals are inherited, not chosen?

    * If no one ever knew I hit this milestone, would I still want it?

    * What does success actually feel like… for me?

    ✦ The Boost (Action Step)

    * Write out every goal you’re chasing right now.

    * Ask three questions for each:

    * Did I choose this?

    * Do I want this?

    * Would I still want it if no one knew?

    * Circle the goals that belong to you and start releasing the rest.

    If you’ve been climbing a ladder that may not even be yours, book your No-Cost Identity Clarity Call, let’s redefine success from the inside out.

    ✦ On the Next Episode

    The Legacy Question: What Are You Building That Will Outlast You

    Because once you define success on your terms, the next step is purpose that transcends you.

    ✦ If Today’s Episode Sparked Something…

    * Share it with someone who’s redefining their own “enough.”

    * Subscribe to Daily Power Boost for rhythm-based identity resets.

    * Join the R.E.A.L. Mastery™ Hub → realmasteryhub.com

    * Apply for Beyond the Boost live coaching.

    ✦ Engage With Me Online

    * Instagram: @coachshawnmichael

    * TikTok: @coachshawnmichael

    * YouTube: @coachshawnmichael

    * LinkedIn: @coachinguatemala

    ✦ References & Influences

    * James Clear - Atomic Habits on values-aligned systems

    * Simon Sinek - Start With Why on purpose before metrics

    * Brené Brown - The Gifts of Imperfection on worthiness beyond achievement

    * Tripp Lanier - This Book Will Make You Dangerous on authentic ambition

    With strength & heart,

    ❤️🔥 Shawn Michael



    Get full access to True North: Your guide to an intentional life at trunorth.substack.com/subscribe
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    7 min
  • The Business That Doesn't Break
    Nov 3 2025

    You can’t build a sustainable culture on an unsustainable business model.If someone has to burn out for the numbers to work;you’re not scaling a business.You’re counting down to collapse.

    Last episode we explored The Culture You Create; how your leadership habits set the tone for the team.

    Today, Shawn looks at the structural side of sustainability: your business model.

    Through a story of a “successful” founder who couldn’t stop working, even on vacation, he reveals why systems that depend on sacrifice aren’t scalable.

    Revenue at the cost of your humanity isn’t success. It’s self-destruction with a profit margin.

    This episode challenges high-achievers to stop optimizing exhaustion and start engineering freedom.

    Because burnout doesn’t come from doing too much, it comes from designing businesses that require too much to survive.

    In This Episode

    * Why most “capacity problems” are actually design problems

    * How to spot hidden dependency in your business model

    * Three questions that reveal if your growth is sustainable

    * What it takes to build impact without sacrificing yourself or your team

    ✦ Reflection Prompts

    * Could my business function for a week without me?

    * Does growth create more freedom; or more dependency?

    * Am I building a business…or a really expensive job?

    ✦ The Boost (Action Step)

    * Audit your offers and operations this week.

    * Ask: “Where does this require constant availability?”

    * Redesign one process so rest is built into the rhythm… not the reward.

    If your business “works” only when you’re exhausted, book your No-Cost Identity Clarity Call, let’s redesign the model so it supports the life, and impact, you actually want.

    ✦ On the Next Episode

    Success on Your Terms: Redefining What Winning Actually Means

    Because the biggest trap in leadership isn’t failure. It’s succeeding at the wrong thing.

    ✦ If Today’s Episode Sparked Something…

    * Share it with a founder who equates busyness with worth.

    * Subscribe to Daily Power Boost for rhythm-based identity resets.

    * Join the R.E.A.L. Mastery™ Hub → realmasteryhub.com

    * Apply for Beyond the Boost live coaching.

    ✦ Engage With Me Online:

    * Instagram: @coachshawnmichael

    * TikTok: @coachshawnmichael

    * YouTube: @coachshawnmichael

    * LinkedIn: @coachinguatemala

    ✦ References & Influences

    * Mike Michalowicz – Clockwork on building self-running businesses

    * Dan Martell – Buy Back Your Time on scaling without sacrifice

    * Greg McKeown – Effortless on simplicity that sustains

    * Simon Sinek – Leaders Eat Last on human-centered systems

    With strength & heart,

    ❤️🔥 Shawn Michael



    Get full access to True North: Your guide to an intentional life at trunorth.substack.com/subscribe
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    7 min
  • The Culture You Create
    Nov 1 2025

    Your team isn’t listening to your words about work-life balance.They’re watching what time you send emails.They’re learning that boundaries are for other people. Not for leaders.

    After rebuilding your own rhythm over the last ten episodes, today’s episode widens the lens: what happens when your leadership habits set the tone for everyone else?Through a mentor’s story, and his own realization, Shawn exposes how unspoken cues can quietly create burnout cultures, even in well-intentioned teams.

    Leadership isn’t what you say in meetings. It’s what you model in the margins.

    This episode reframes sustainable leadership as a collective practice.If your team’s still exhausted while you’re “balanced,” you haven’t changed the culture. You’ve only changed your schedule.

    Real leadership means protecting their capacity too.

    In This Episode

    * Why teams follow your habits, not your handbook

    * How “no-rush” midnight messages still breed pressure

    * The difference between personal sustainability and cultural sustainability

    * A reflection practice to expose the culture you’re actually building

    ✦ Reflection Prompts

    * What unspoken messages do my actions send about rest and urgency?

    * If my team copied my behavior exactly, what kind of culture would that create?

    * Where am I rewarding hustle instead of health?

    ✦ The Boost (Action Step)

    * Review your last week of team communication.

    * Note the timing, tone, and what you rewarded.

    * Ask: Would I want my team to mirror this?

    No? That’s where real leadership begins.

    ✦ Book a Free Success Blockers Call

    If your leadership is sustainable but your culture isn’t, book your No-Cost Identity Clarity Call, let’s identify where the misalignment lives; in systems, expectations, or modeling.

    ✦ On the Next Episode

    The Business That Doesn’t Break: How to Build Impact Without Requiring Burnout to Succeed

    Because sustainable leadership means nothing if your business model still demands sacrifice.

    ✦ If Today’s Episode Sparked Something…

    * Share it with a leader who models “grind” but preaches “balance.”

    * Subscribe to Daily Power Boost for rhythm-based identity resets.

    * Join the R.E.A.L. Mastery™ Hub → realmasteryhub.com

    * Apply for Beyond the Boost live coaching.

    ✦ Engage With Me Online:

    * Instagram: @coachshawnmichael

    * TikTok: @coachshawnmichael

    * YouTube: @coachshawnmichael

    * LinkedIn: @coachinguatemala

    ✦ References & Influences

    * Simon Sinek – Leaders Eat Last on modeling trust and safety

    * Liz Wiseman – Multipliers on leadership that amplifies others’ energy

    * Patrick Lencioni – The Five Dysfunctions of a Team on culture by behavior

    * Brené Brown – Dare to Lead on vulnerability as clarity in action

    With strength & heart,

    ❤️🔥 Shawn Michael



    Get full access to True North: Your guide to an intentional life at trunorth.substack.com/subscribe
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    7 min
  • The Aligned Leader
    Oct 31 2025

    What if you didn’t have to choose between the work you love and the life you want?

    What if the goal wasn’t balance,

    but integration?

    Over the last ten episodes, we’ve rebuilt from burnout: rest, rhythm, leadership, and alignment.

    In this episode, Shawn integrates everything; the recovery from hustle, the restoration of identity, and the emergence of leadership that feels whole.

    Through his own story of splitting identities between “Leader Shawn” and “Father Shawn,” he reveals why balance was never the goal.

    You can’t lead two lives and call it integrity. Integration is the new success.

    This episode closes the Season 5 arc, showing that real recovery doesn’t end in balance; it ends in congruence.

    Because leadership that fits your life isn’t built by performing multiple versions of yourself… it’s built by living as one whole person.

    In This Episode

    * Why “balance” is a myth that fragments your identity

    * How to recognize when you’re performing multiple selves

    * What alignment actually looks like in leadership and life

    * The final integrative practice that ties all ten episodes together

    ✦ Reflection Prompts

    * Where am I still splitting my identity between personal and professional?

    * What would it look like to lead as one integrated person?

    * How would my calendar, relationships, and energy shift if I lived from wholeness?

    ✦ The Boost (Action Step)

    * Write down the question:

    * “What does an aligned life look like for me?”

    * Sit with it this week; no pressure to answer it perfectly.

    * Integration starts with awareness, not achievement.

    If you’ve been leading from fragments, trying to keep up appearances while losing yourself in the process, book your No-Cost Identity Clarity Call, let’s rebuild from alignment.

    ✦ On the Next Arc

    We’re stepping into new territory: leadership that radiates from congruence, not control.

    Because once you’re aligned, you stop chasing identity and start embodying it.

    ✦ If Today’s Episode Sparked Something…

    * Share it with someone who’s tired of living in pieces.

    * Subscribe to Daily Power Boost for rhythm-based identity resets.

    * Join the R.E.A.L. Mastery™ Hub → realmasteryhub.com

    * Apply for Beyond the Boost live coaching.

    ✦ Engage With Me Online:

    * Instagram: @coachshawnmichael

    * TikTok: @coachshawnmichael

    * YouTube: @coachshawnmichael

    * LinkedIn: @coachinguatemala

    ✦ References & Influences

    * David Whyte – The Three Marriages on work, self, and relationships as one conversation

    * Brené Brown – The Gifts of Imperfection on whole-hearted living

    * Gay Hendricks – The Big Leap on alignment and zone of genius

    * Greg McKeown – Effortless on simplicity and integrated living

    * Steve Hardison – The Ultimate Coach on being vs. doing

    With strength & heart,

    ❤️🔥 Shawn Michael



    Get full access to True North: Your guide to an intentional life at trunorth.substack.com/subscribe
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    7 min
  • The Sustainable Pace
    Oct 30 2025

    You don’t need a better morning routine.You need a life rhythm that honors your actual capacity;not the capacity of some fantasy version of you who never gets tired.

    Yesterday, in The Boundary as Love, we learned that saying no is leadership.

    Today, we explore what happens after the no. How to build rhythms that don’t burn you out.

    Shawn revisits the season he mistook discipline for self-neglect, realizing that sustainable pace isn’t about efficiency; it’s about honesty.

    You can sprint to a launch, but you can’t sprint to a legacy.

    This episode helps high-performers rebuild their rhythm after burnout by distinguishing between sprint and sustainability seasons.If you keep blaming yourself for inconsistency, this conversation reframes the problem. It’s not a lack of discipline, it’s a mismatch of pace.

    In This Episode

    * Why optimization often disguises overcommitment

    * The difference between sprint vs. sustainability seasons

    * How to rebuild life rhythms around actual capacity

    * Why authenticity, not automation, creates momentum that lasts

    ✦ Reflection Prompts

    * What pace am I currently living: sprint or sustainability?

    * Where am I forcing routines built for my fantasy self?

    * What would honoring my real capacity look like this week?

    ✦ The Boost (Action Step)

    * Review your current rhythms: schedule, commitments, and habits.

    * Ask: “Which season am I in right now?”

    * If it’s a sprint, set an end date.

    If it’s supposed to be sustainable but still feels like a sprint, slow down.

    If your body’s begging for balance but your mind keeps chasing the next sprint, book your No-Cost Identity Clarity Call, let’s find the belief driving that pace.

    ✦ On the Next Episode

    The Aligned Leader: What Happens When Your Work Finally Fits Your Life

    Because recovery isn’t about returning, it’s about integrating everything you’ve rebuilt.

    ✦ If Today’s Episode Sparked Something…

    * Share it with someone who’s tired of grind culture.

    * Subscribe to Daily Power Boost for weekly identity resets.

    * Join the R.E.A.L. Mastery™ Hub → realmasteryhub.com

    * Apply for Beyond the Boost live coaching.

    ✦ Engage With Me Online:

    * Instagram: @coachshawnmichael

    * TikTok: @coachshawnmichael

    * YouTube: @coachshawnmichael

    * LinkedIn: @coachinguatemala

    ✦ References & Influences

    * James Clear – Atomic Habits on sustainable systems

    * Greg McKeown – Essentialism on pacing what matters

    * Gay Hendricks – The Big Leap on upper-limit capacity

    * Steven Pressfield – Do the Work on discipline without self-punishment

    * Brené Brown – Atlas of the Heart on rest as a form of courage

    With strength & heart,

    ❤️🔥 Shawn Michael



    Get full access to True North: Your guide to an intentional life at trunorth.substack.com/subscribe
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    7 min
  • The Boundary as Love
    Oct 29 2025

    Every time you say yes when you mean no, you’re lying.Not to them.To yourself.And that lie costs more than the favor you just agreed to.

    Yesterday, we talked about The Integrity Audit: how to see where your life doesn’t match your values.

    Today, Shawn shows what comes next: the courage to protect what matters, even when it disappoints others.

    Through a story about nearly missing a moment with his son, he reveals why boundaries aren’t barriers… they’re bridges back to presence.

    Every no protects a deeper yes. Boundaries aren’t selfish. They’re sacred.

    This episode reframes boundaries as acts of love and leadership.If you’ve been overextended, resentful, or quietly exhausted from saying yes too often, this one will help you reclaim capacity without guilt.Because protecting your energy isn’t withdrawal. It’s stewardship.

    In This Episode

    * Why over-availability masquerades as generosity

    * How resentment reveals broken boundaries

    * The truth about who gets angry when you finally say no

    * A simple practice to build confidence in saying no with love

    ✦ Reflection Prompts

    * Where am I still saying yes when I mean no?

    * Who benefits from my lack of boundaries and at what cost?

    * What would protecting my capacity look like this week?

    ✦ The Boost (Action Step)

    * Recall one recent yes you regret.

    * Rewrite it as a clear, kind no: “I don’t have capacity for that right now.”

    * Say it out loud. Let your nervous system learn that boundaries don’t break connection, they build it.

    If your leadership feels heavy, it’s probably not about workload, it’s about boundaries.Book your No-Cost Identity Clarity Call, let’s identify where you’re still over-giving and help you lead from wholeness again.

    ✦ On the Next Episode

    The Sustainable Pace: Building Rhythms That Don’t Break You

    Because sprint seasons are real, but they were never meant to be a lifestyle.

    ✦ If Today’s Episode Sparked Something…

    * Share it with someone who’s been running on obligation.

    * Subscribe to Daily Power Boost for rhythm-based identity resets.

    * Join the R.E.A.L. Mastery™ Hub → realmasteryhub.com

    * Apply for Beyond the Boost live coaching.

    ✦ Engage With Me Online:

    * Instagram: @coachshawnmichael

    * TikTok: @coachshawnmichael

    * YouTube: @coachshawnmichael

    * LinkedIn: @coachinguatemala

    ✦ References & Influences

    * Nedra Glover Tawwab – Set Boundaries, Find Peace on emotional clarity

    * Brené Brown – Atlas of the Heart on compassionate honesty

    * Gay Hendricks – The Big Leap on protecting zone-of-genius capacity

    * Steve Chandler – Time Warrior on commitment without overextension

    With strength & heart,

    ❤️🔥 Shawn Michael



    Get full access to True North: Your guide to an intentional life at trunorth.substack.com/subscribe
    Voir plus Voir moins
    8 min