What do heart surgeons, pilots, and great sales presenters have in common? They all follow a proven structure to get predictable results. In this episode, Dan Kennedy sits down with Dustin Matthews of Speaking Empire - a former public speaking avoider turned presentation expert - to break down what it takes to craft a presentation that drives action, not just applause. From $97 offers to $25K programs, online or on stage, Dustin reveals the framework for turning your message into revenue.

MagneticMarketing.com
NoBSLetter.com

Most entrepreneurs know how to sell a product, but struggle when it's time to raise capital. In this episode, Dan Kennedy sits down with attorney and entrepreneur Larry Pino to cover what business owners need to know before approaching investors, lenders, or even family and friends. Larry breaks down the practical and legal realities of capital raising: The difference between 506b and 506c offerings, when crowdfunding makes sense, and how to structure your pitch to be taken seriously. Whether you're raising your first round or closing your next deal, this conversation delivers the strategic moves that separate funded founders from wishful thinkers.

Note: This conversation was originally recorded in 2015. Laws and regulations may have changed. This episode is for informational purposes only and does not constitute legal advice. Always consult a qualified attorney or financial professional before making legal or investment decisions.

MagneticMarketing.com
NoBSLetter.com

What happens when a teenage computer whiz discovers Dan Kennedy... but ends up building a church instead of a tech company? In this episode, Dan sits down with Nelson Searcy - Pastor, marketer, and founder of one of the largest coaching programs for church leaders - to unpack how Magnetic Marketing principles helped him launch a church from scratch and scale a coaching empire that's reached thousands of pastors.

From direct mail outreach to "seasonal promotions" to retention and stewardship systems, Nelson shares the exact strategies he teaches faith-based leaders to grow their reach without compromising their mission. This is a masterclass in message, media, and multiplying your impact, no matter what business you're in.

MagneticMarketing.com
NoBSLetter.com