This week, Amanda and Bec dive into something every dance studio owner has… but might not have touched in years: your website.

They’re not pulling punches in this one - you’ll hear real talk about what your website is actually for, what most studio owners get wrong (hint: it’s not about you), and how to make it easier for busy parents to say yes to a trial class.

And yes, there are some laughs - including a very relatable story about Amazon, 80s sleeve bands, and why Amanda's postman is basically her bestie.

Key Takeaways:

• Why your studio website is not for current families
• The single job your site needs to do: get new students to book a trial
• What to remove ASAP: elite dancer pics, long bios, too many dropdowns
• What to include: smiling happy kids, simple age-based pathways, big “Book a Trial” buttons
• How a parent really uses your site: multitasking, mobile-only, wine in hand
• Why most people click away when asked for too many details
• How Amanda & Bec are refreshing their own websites (and what they’ve learned)

🎉 Podcast listeners get 1 weeks free in the Dance Principals United Tribe! Click here to grab your spot: https://danceprincipalsunited.com/dpu-tribe/

📹 Plus - want Amanda & Bec to review your website? First 5 to comment will get a free website audit via Loom.

In this week’s episode, Nathan and Bec go deep on a question a lot of studio owners wrestle with: should you expand (open a second location) or lean into optimising what you’ve got first? They share stories from their own journeys, cautionary tales, and strategies you can use now to grow smarter - not just bigger.

We talk about why expansion isn’t always the answer, what “fullness” really means in your studio, how your timetable could secretly be holding you back, and when (and if) a second location actually makes sense.

Key Takeaways:

• Expansion is expensive - fit‑out, extra staff, marketing, more admin time
• Many studios who open a second location might not be ready - headspace & risk are often underestimated
• What does “bursting at the seams” actually mean? Look beyond just one busy evening
• How to audit your studio’s capacity: class fill rates, age distributions, under‑utilised slots
• The power of optimising your timetable - getting students into more classes without needing more students
• Back‑to‑back scheduling (e.g. circus + acro) and designing it for what’s easiest for parents (not teachers)
• Watch demographic trends and local growth cues before choosing a new location
• It’s okay (and smart) to focus on maximising what you already have before chasing “more”

If this episode got your wheels turning and you’d love more support, don’t forget: podcast listeners get 1 week free in our Dance Principals United Tribe. Hit the link in the show notes and come see us inside: https://danceprincipalsunited.com/dpu-tribe/

In this week’s episode, Amanda is joined by Nathan as they dive into one of their fave mantras: “Big moves = big results” - especially when it comes to enrollment pushes in your dance studio.
They share what works (and what doesn’t), real numbers from members who went all in, and how to confidently lean into follow-up (even when you're terrified of sounding “salesy”).

In this episode you’ll hear:

• Why the one‑and‑done email/messaging approach almost never gets you big results
• How to plan out a two‑week bring-a-friend / open-week campaign: what pieces to include
• The power of every touchpoint: emails, texts, socials, teachers in class, flyers, posters, balloons
• Why the follow-up is where most studios drop the ball, and simple systems to plug that gap
• Real studio numbers: how one team landed 135 extra class placements in one week
• How to lean into rejection, build confidence in calling leads, and see the upside
• Why consistency + iteration beats reinventing the wheel every time

Want more support?
If you’re feeling inspired (or overwhelmed) by all this, remember: our Dance Principals United Tribe is here. You might also hear some of our Studio Growth Club members on the podcast soon, sharing their stories. To get a week free in the Tribe, click here: https://danceprincipalsunited.com/dpu-tribe/