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Darden Ideas to Action

Darden Ideas to Action

Auteur(s): UVA Darden School of Business
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Business knowledge, analysis and commentary from faculty and experts of the University of Virginia Darden School of Business.Copyright 2020 All rights reserved. Politique Économie
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  • How AI and Machine Learning Are Driving a Planning Revolution and Helping Business Manage Uncertainty
    Dec 6 2021

    Planning and project management are very old business functions, but they are undergoing a rapid change thanks to how advances in data science enable organizations to effectively manage uncertainty. University of Virginia Darden School of Business Professor Yael Grushka-Cockayne and the Batten Institute’s Sean Carr discuss how new tools in data science, AI, machine learning and harnessing the wisdom of the crowd have revolutionized how people and organizations plan. Could “over budget and past due” become a concept of the past for those able to harness uncertainty and flexibility in data-enabled ways?

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    15 min
  • The Secrets of CEO Performance and Integrity Hidden in Accounting Data
    Sep 8 2021

    Accounting measures can help boards and investors answer some very important questions about the performance, integrity and compensation of CEOs in surprising ways. Professor Shane Dikolli at the University of Virginia Darden School of Business has used analytical modeling and empirical analysis to evaluate CEOs for much of his career, and he and the Batten Institute’s Sean Carr discuss why the insights hidden in plain sight within accounting disclosures have important implications for business managers at every level.

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    13 min
  • Marketing Meets AI: How the Next Marketing Revolution Will Unfold and What Marketers Can Do to Prepare
    Aug 12 2021

    Our lives have become an open book to the companies collecting our data, and marketers are becoming increasingly sophisticated at using that data to compel us to buy their products and services. But we’re entering a new phase of the digital marketing revolution. The artificial intelligence age. University of Virginia Darden School of Business Professor Raj Venkatesan discusses his book, The AI Marketing Canvas: A Five Stage Roadmap to Implementing Artificial Intelligence in Marketing, with the Batten Institute’s Sean Carr to examine where the industry is headed and how marketers can responsibly manage AI-powered marketing in the rapidly evolving media landscape.

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    17 min
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