A few months ago, we hosted a private, high-end event with some serious entrepreneurs… and we left with some big takeaways.

To set the scene… this wasn’t a fancy conference with a big stage and thousands of people…

It was an intimate, hands-on workshop for a small group of folks… with me and my campaign design team working side by side with them on their launches for two full days.

It cost $5,000.00 just to be in the room. And for the folks who came, it was worth every cent.

We got deep. It was intense. And even after all these years, I saw some surprising things.

But I wasn’t really surprised…

I learned a long time ago that when you work that closely with people in that kind of environment, you get to know them and their business – fast.

And you start to see things…

You see where people are really getting stuck (and it’s often not what they think)... and the simple moves that have the power to transform their launches (moves that weren’t even on their radar).

It was a powerful couple days. And not just for the attendees…

We left with a big stack of takeaways. So Chris, Dan, and I got together to break them down for you in this week’s episode of Dare to Launch.

- - -

Wondering what it would be like to spend two days in the “Launch Cave” with me and my campaign team… as we personally work alongside you on your next launch?

Well, thanks to a weird scheduling quirk, now’s your chance. Go to https://productlaunchformula.com/intensive/ to get all the details.

- - -

Dare to Launch Free Bonuses found at: www.getyoulaunched.com

Want to launch or grow your business – faster?

Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://productlaunchformula.com/

- - -

Hear more from Jeff Walker on…

YouTube: http://www.youtube.com/@productlaunch

Instagram: https://www.instagram.com/jeffwalkerco

Threads: https://www.threads.net/@jeffwalkerco

Resources Referenced in the episode:

Got a question for us?

Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!

THANKS FOR TUNING IN!

If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes.

Think you know someone who would enjoy this episode? Do them a favor and share it with them.

Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

Many people have this backward…

They think failure is a sign they’ve done something wrong. But the truth is... failure isn’t a setback…

It’s a step forward.

Failure is how you actually get where you want to go.

The folks who win big often aren’t the most fearless or the ones with superhuman levels of willpower…

They’re the ones who made a simple decision – “Whatever happens, I'm going to keep going.”

That’s it.

It’s the same way I built my business. From a $1650 launch, to my first six-figure launch, to rebuilding after it all fell apart, to my first multimillion dollar launch... I just kept going.

My friend Elliott Connie explains how to build this sort of “unstoppable” mindset better than almost anyone I know – and I recently had him on Dare to Launch to talk about it.

Check out the clip.

… and use it to make failure irrelevant.

- - -

Want to launch or grow your business – faster?

Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://productlaunchformula.com/

- - -

Join the Launch Intensive at https://www.getyoulaunched.com

Hear more from Jeff Walker on…

YouTube: http://www.youtube.com/@productlaunch

Instagram: https://www.instagram.com/jeffwalkerco

Threads: https://www.threads.net/@jeffwalkerco

Resources Referenced in the episode:

Got a question for us?

Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!

THANKS FOR TUNING IN!

If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes.

Think you know someone who would enjoy this episode? Do them a favor and share it with them.

Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

This is the best time in history to be a creator… but it’s also the loudest. And if you don’t know how to cut through the noise… you risk getting buried under it.

In this week’s episode of Dare to Launch, we’re joined by Michael Walker – someone who knows a thing or two about “noise”...

He helps musicians go from unknown to literal rockstars… not by selling T-shirts or chasing streams, but by creating standout, high-value offers their fans actually want.

We get into how creators can stand out, build a real connection with their audience… and create “diamond” offers that actually feel good to sell – because they’re exactly what their people want.

If you’ve ever wondered how to leverage your skills, experience, or creative work into something people want to pay for… this is one you’ll want to hear.

- - -

Join the PLF Partner Team: https://www.productlaunchformula.com/affiliate/

Dare to Launch Free Bonuses found at: https://www.getyoulaunched.com/

Want to launch or grow your business – faster?

Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://productlaunchformula.com/

- - -

Hear more from Jeff Walker on…

YouTube: http://www.youtube.com/@productlaunch

Instagram: https://www.instagram.com/jeffwalkerco

Threads: https://www.threads.net/@jeffwalkerco

Resources Referenced in the episode:

Got a question for us?

Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!

THANKS FOR TUNING IN!

If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes.

Think you know someone who would enjoy this episode? Do them a favor and share it with them.

Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

How do you go from $110K… to $600K… to $3.7MM – all in a pretty short window of time?

Well, I can tell you exactly how I did it. Including the really wild part…

You see, right in the middle of that crazy run… I lost my business.

Not just part of my business – my entire business vanished overnight, meaning I had to start over from zero – with no list, no audience, and no product.

And yet… fast forward seven months later and I was wrapping up a $600K launch.

I did it by pulling on one of the biggest levers in business. And in this week’s episode of Dare to Launch, Chris, Dan and I break down what made that kind of growth possible (and how you can tap into the same strategy).

If you’re ready to grow – and grow fast – without burning out your email list… you’ll love this episode.

- - -

Join the PLF Partner Team https://www.productlaunchformula.com/affiliate

Dare to Launch Free Bonuses found at: https://www.getyoulaunched.com

Want to launch or grow your business – faster?

Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://productlaunchformula.com/

- - -

Hear more from Jeff Walker on…

YouTube: http://www.youtube.com/@productlaunch

Instagram: https://www.instagram.com/jeffwalkerco

Threads: https://www.threads.net/@jeffwalkerco

Resources Referenced in the episode: DTL # 20 with Amy Small - https://youtu.be/8Xn4-uAlEZg

Got a question for us?

Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!

THANKS FOR TUNING IN!

If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes.

Think you know someone who would enjoy this episode? Do them a favor and share it with them.

Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

Most people think objections are about the offer, but they’re not. Not really…

They’re about fear. Or self-doubt. Sometimes, even shame.

When a customer says “I can’t afford it” or “I don’t have time”, there’s usually something deeper lurking under the surface…

In this clip of Dare to Launch, Bari Baumgardner helps us unpack the 5 universal buying objections… and how to handle them with empathy, not pressure.

Spoiler alert – this episode contains ZERO high pressure closes.

But you will discover powerful ways you can help your customers get unstuck, say “yes” to themselves, and find their best path forward, including:

• The 5 universal objections that come up in every niche, every market, and every language

• The surprising emotional layer hiding beneath the words “I can’t afford it”

• A mental shift that turns objections into opportunities to serve (once you realize this you’ll never fear hearing the word “No”)

• Why helping someone say no can actually lead to a yes

• How your triggers and objections can help your customers (and your bottom line!)

• The three word response that helps customers feel seen and heard – even when they say “No”

… and more.

Want me to personally guide you through building your next launch in just two days? http://www.getyoulaunched.com

Hear more from Jeff Walker on…

YouTube: http://www.youtube.com/@productlaunch

Instagram: https://www.instagram.com/jeffwalkerco

Threads: https://www.threads.net/@jeffwalkerco

Got a question for us?

Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!

THANKS FOR TUNING IN!

If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes.

Think you know someone who would enjoy this episode? Do them a favor and share it with them.

Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

Over the past 20 years, I’ve probably hosted every kind of event you can imagine…

From high-ticket, ballroom-sized events like PLF Live® and LaunchCon® that took over entire hotels for the weekend to high tech virtual events from a top-of-the-line studio with thousands of attendees watching on Zoom.

That’s not including all the hybrid events… livestreams… multiday Zoom marathons…

But while I love the excitement and energy of those big productions… lately I’ve found myself drawn back to simpler, more intimate events.

Just me, a few of my top team members, and 40-50 entrepreneurs.

Events where I know everyone’s name and what their business is. Events where we can really dig in deep and I can watch a launch plan come together for someone in real time.

In this week’s episode of Dare to Launch, Dan, Chris, and I talk about why I’m so excited about these small, high-touch events right now – and why they might just be the most powerful and (believe it or not) easiest ways of connecting with your true fans right now.

We also get into:

• The simple shift that can turn an in-person event from a pressure-filled gamble into a fulfilling, profitable experience

• The state of live events in 2025 – we explore how the market has shifted… and what this means for you

• A simple – and often overlooked – event model for connecting with your true fans (we’ll walk you through how I’m using this right now)

• The problem with trying to create an intimate experience over Zoom (and what to do instead)
  
  

• The magic of in-person coincidence – how a chance meeting in a hotel elevator led to me tripling my next launch

And more…

Want me to personally guide you through building your next launch in just two days? www.getyoulaunched.com

Hear more from Jeff Walker on…

YouTube: http://www.youtube.com/@productlaunch

Instagram: https://www.instagram.com/jeffwalkerco

Threads: https://www.threads.net/@jeffwalkerco

Resources Referenced in the episode:

Got a question for us?

Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!

THANKS FOR TUNING IN!

If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes.

Think you know someone who would enjoy this episode? Do them a favor and share it with them.

Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

You might have heard the rumors…

“Course creators and coaches are done. I mean… why pay an expert when you can just prompt an AI to become one?”

I’ve heard them too… but what I saw last week inside my mastermind group told a very different story.

Yes, it’s true – AI just changed the game (again). And the “mediocre” bar just got raised (again)...

But that isn’t the problem...

The real question entrepreneurs need to be asking is – what do we do now?

Since this was such a big topic in our mastermind meeting… and is likely to impact most – if not all – businesses, Chris, Dan, and I decided to explore it in this week’s episode of Dare to Launch.

You’ll get a peek at what some of the smartest people I know are saying about AI right now… and the moves they’re making to stay ahead of the curve, including:

• The one AI tool that can replace 10+ platforms – and how one mastermind member used it to create a complete client portal, CRM, course delivery system, and more… without writing a line of code

• Why we believe that AI is STILL one of the biggest opportunities we’ve ever seen (It might seem like we’ve been talking about AI forever… but this is just the beginning.)

• The AI threat some course creators are overlooking – and how to survive it

• How to infuse your offers with the one thing AI can’t do (in a world where every business is AI-powered, this could be your key to standing out)

• How even “I’m not good with tech” folks can get great results from AI – for themselves and their clients

• What a 90mph baseball pitch can teach you about dealing with uncertainty – and why 8-figure business owners are using this mindset to stay ahead of the AI curve

… and much more.

- - -

Apply for the Launch Intensive at 👉 https://www.getyoulaunched.com

Want to launch or grow your business – faster?

Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://productlaunchformula.com/

- - -

Hear more from Jeff Walker on…

YouTube: http://www.youtube.com/@productlaunch

Instagram: https://www.instagram.com/jeffwalkerco

Threads: https://www.threads.net/@jeffwalkerco

Resources Referenced in the episode: Jeff Walker's Plat Plus Masermind Group - Send an email to podcast@productlaunchformula.com with the subject line "Plat Plus" for more information

Got a question for us?

Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!

THANKS FOR TUNING IN!

If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes.

Think you know someone who would enjoy this episode? Do them a favor and share it with them.

Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

I recently hosted my 43rd in-person mastermind meeting. But before I headed out – and while I was amped up – I wanted to dig into something big…

Why most masterminds fail.

People join masterminds expecting game-changing insights, powerful connections, and real business growth… but the reality is that most groups fizzle out in a year or two.

Why?

A big reason is that they get a critical thing wrong – and it ruins everything. And I should know – I came *this* close to making this mistake myself when I started mine!

I’ve talked about my Plat Plus mastermind before. It’s a space where some of the world’s top entrepreneurs share their biggest wins, struggles, and strategies. But I haven’t really talked about what happens behind the scenes…

Until now…

In this week’s episode of Dare to Launch, Chris, Dan, and I open my mastermind door a little wider… sharing some of the secrets that have made it so successful for the past 15 years (with a 92%+ renewal rate). We get into:

• The mastermind mistake that can ruin everything – and why most people don’t try to fix it until it’s too late

• The question I ask before letting anyone into my mastermind (ask this if you want more long-standing, high-performing members)

• The “look through the corners” mindset. Feeling stuck? This simple shift will get you moving through any problem or obstacle

• The secret to running a high-level mastermind… even if you’ve never done it before.

• What most people get wrong about business challenges – and why “avoiding obstacles” could be holding you back.

• Plus – a behind-the-scenes look at how I run my mastermind – hard-earned experience from hosting 40+ in-person meetings since 2010.

… and more.

If you’ve ever thought about joining a mastermind (or even starting one), this is a “don’t miss” episode.

Dare to Launch Free Bonuses found at: www.getyoulaunched.com

Access Dare to Launch Bonus Vault: http://www.DaretoLaunchShow.com/taco

Learn how to build an email list and launch your own business online with Launch Quickstart – our free training at https://jeffwalker.com/

Hear more from Jeff Walker on…

YouTube: http://www.youtube.com/@productlaunch

Instagram: https://www.instagram.com/jeffwalkerco

Threads: https://www.threads.net/@jeffwalkerco

Resources Referenced in the episode: Plat Plus Mastermind email us at podcast@productlaunchformula.com

Got a question for us?

Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!

THANKS FOR TUNING IN!

If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes.

Think you know someone who would enjoy this episode? Do them a favor and share it with them.

Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!