Data, Data Everywhere: Redefining Multifamily Marketing Measurement with Aimee Farmer
Échec de l'ajout au panier.
Veuillez réessayer plus tard
Échec de l'ajout à la liste d'envies.
Veuillez réessayer plus tard
Échec de la suppression de la liste d’envies.
Veuillez réessayer plus tard
Échec du suivi du balado
Ne plus suivre le balado a échoué
Data, Data Everywhere: Redefining Multifamily Marketing Measurement with Aimee Farmer
-
Narrateur(s):
-
Auteur(s):
À propos de cet audio
Send us a text
In this episode Aimee Farmer, VP, Marketing at Middleburg Communities discusses how she is redefining the role of marketing through embracing data.
The discussion covers the importance of tracking key metrics like booked appointment show rates and response times, emphasizing the impact of personal touch points in increasing conversions.
We also examine the lengthening renter decision-making process, advocating for earlier "coming soon" campaigns and extended lead nurturing. The conversation frequently returns to the challenges and opportunities of using data from various sources and the future of search with the rise of AI.
Pas encore de commentaire