Data With Purpose: How to Truly Help Customers Move Forward
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Data With Purpose: How to Truly Help Customers Move Forward
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How can companies turn raw data into meaningful progress for their clients? In this episode, Adrian Grüner, Director of Sales Excellence at Neception, and Simone Brinkmann-Tewes, Head of Smart Data Engineering at WAGO, explore how data integration and transformation can become the foundation of genuine customer success.
Based on their joint session at World Class Digital Transformation 2025, they discuss how to identify which internal and external customers will shape future business priorities, tackle the core challenges of data transformation, and prove early on that the effort pays off. This conversation reveals how purpose-driven data strategy strengthens both performance and relationships.
Discover their full presentation on YouTube
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