Debating the 'best of breed v's the platform approach'
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Debating the 'best of breed v's the platform approach'
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Many companies are challenged with providing a world-class Customer Experience - 3 key ingredients are having the right team, process and tech in place to deliver it. When evaluating the tech there is often the dilemma of where to invest; should you buy the latest and greatest point solution to fit your current need or commit to a single platform approach? Whilst we don't confess to have the right answer for your business, this chat with a MarTech Distinguished Solution Engineer, Stefan Dobrowolski uncovers the wisdom he's amassed over the years, it highlights the questions to address with insight on the conclusions to be drawn from your answers.
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